2015 Cannes Lions International Festival of Creativity Award Winners

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2015 Cannes Lions International Festival of Creativity - Gold Lion - Fiction Online Series
Branded Content & Entertainment

Tinnyvision

AGENCY: Clemenger BBDO
BRAND: NZTA
CATEGORY: Fiction Online Series
AWARD: Gold Lion
ADVERTISER: New Zealand Transport Agency

2015 Cannes Lions International Festival of Creativity - Gold Lion - Branded Live Experience
Branded Content & Entertainment

House of Mamba

AGENCY: AKQA
BRAND: Nike
CATEGORY: Branded Live Experience
AWARD: Gold Lion
ADVERTISER: Nike

2015 Cannes Lions International Festival of Creativity - Gold Lion - Integrated Campaign led by content platform
Branded Content & Entertainment

Monty's Christmas (Case Study)

AGENCY: adam&eveDDB
BRAND: John Lewis
CATEGORY: Integrated Campaign led by content platform
AWARD: Gold Lion
ADVERTISER: John Lewis

2015 Cannes Lions International Festival of Creativity - Gold Lion - Brand or Product Integration into an Existing Programme or Platform
Branded Content & Entertainment

805 Million Names (Case Study)

AGENCY: Forsman & Bodenfors Göteborg
BRAND: World Food Programme
CATEGORY: Brand or Product Integration into an Existing Programme or Platform
AWARD: Gold Lion
ADVERTISER: United Nations World Food Programme

2015 Cannes Lions International Festival of Creativity - Gold Lion - Non-Fiction Online 15 minutes or under in Length
Branded Content & Entertainment

The Gun Shop

AGENCY: Grey New York
BRAND: States United to Prevent Gun Violence
CATEGORY: Non-Fiction Online 15 minutes or under in Length
AWARD: Gold Lion
ADVERTISER: States United to Prevent Gun Violence

2015 Cannes Lions International Festival of Creativity - Gold Lion - Integrated Campaign led by content platform
Branded Content & Entertainment

Rabbit Race

AGENCY: Ogilvy Germany
BRAND: Media Markt
CATEGORY: Integrated Campaign led by content platform
AWARD: Gold Lion
ADVERTISER: Media Markt

2015 Cannes Lions International Festival of Creativity - Gold Lion - Branded Live Experience
Branded Content & Entertainment

Holograms For Freedom

AGENCY: DDB Madrid
BRAND: No Somos Delito
CATEGORY: Branded Live Experience
AWARD: Gold Lion
ADVERTISER: No Somos Delito

2015 Cannes Lions International Festival of Creativity - Gold Lion - Branded Live Experience
Branded Content & Entertainment

Holograms For Freedom

AGENCY: DDB Madrid
BRAND: No Somos Delito
CATEGORY: Branded Live Experience
AWARD: Gold Lion
ADVERTISER: No Somos Delito

2015 Cannes Lions International Festival of Creativity - Gold Lion - Brand or Product Integration into an Existing Programme or Platform
Branded Content & Entertainment

The Marathon Walker

AGENCY: Ogilvy Paris
BRAND: Water for Africa
CATEGORY: Brand or Product Integration into an Existing Programme or Platform
AWARD: Gold Lion
ADVERTISER: Water for Africa

2015 Cannes Lions International Festival of Creativity - Gold Lion - Original User-Generated Content 
Branded Content & Entertainment

The Ice Bucket Challenge

BRAND: The ALS Association
CATEGORY: Original User-Generated Content 
AWARD: Gold Lion
ADVERTISER: The ALS Association

2015 Cannes Lions International Festival of Creativity - Gold Lion - Original Branded Digital or Social Media
Branded Content & Entertainment

The Ice Bucket Challenge

BRAND: The ALS Association
CATEGORY: Original Branded Digital or Social Media
AWARD: Gold Lion
ADVERTISER: The ALS Association

2015 Cannes Lions International Festival of Creativity - Gold Lion - Original use of Music
Branded Content & Entertainment

Shrimp Frying Cannon

AGENCY: AOI Pro. Inc.
BRAND: NTT Docomo
CATEGORY: Original use of Music
AWARD: Gold Lion
ADVERTISER: NTT Docomo, Inc.

2015 Cannes Lions International Festival of Creativity - Gold Lion - Original use of Music
Branded Content & Entertainment

Super Fried Dumpling

AGENCY: AOI Pro. Inc.
BRAND: NTT Docomo
CATEGORY: Original use of Music
AWARD: Gold Lion
ADVERTISER: NTT Docomo, Inc.

2015 Cannes Lions International Festival of Creativity - Gold Lion - Original Printed Content
Branded Content & Entertainment

The HIV+ Issue

AGENCY: Saatchi & Saatchi
BRAND: Vangardist Magazine
CATEGORY: Original Printed Content
AWARD: Gold Lion
ADVERTISER: Vangardist Magazine

2015 Cannes Lions International Festival of Creativity - Silver Lion - Original User-Generated Content 
Branded Content & Entertainment

Horse With Harden

AGENCY: BBDO New York
BRAND: Foot Locker
CATEGORY: Original User-Generated Content 
AWARD: Silver Lion
ADVERTISER: Foot Locker

2015 Cannes Lions International Festival of Creativity - Silver Lion - Fiction Online 15 minutes or under in Length
Branded Content & Entertainment

The Return of Coach Lasso

AGENCY: The Brooklyn Brothers
BRAND: NBC Sports
CATEGORY: Fiction Online 15 minutes or under in Length
AWARD: Silver Lion
ADVERTISER: NBC

2015 Cannes Lions International Festival of Creativity - Silver Lion - Original Branded Digital or Social Media
Branded Content & Entertainment

#LikeAGirl (print)

AGENCY: Leo Burnett Toronto
BRAND: Always
CATEGORY: Original Branded Digital or Social Media
AWARD: Silver Lion
ADVERTISER: Procter & Gamble

2015 Cannes Lions International Festival of Creativity - Silver Lion - Original Branded Digital or Social Media
Branded Content & Entertainment

Gisele Bundchen - I Will What I Want

AGENCY: Droga5
BRAND: Under Armour
CATEGORY: Original Branded Digital or Social Media
AWARD: Silver Lion
ADVERTISER: Under Armour

2015 Cannes Lions International Festival of Creativity - Silver Lion - Fiction Online 15 minutes or under in Length
Branded Content & Entertainment

Barely Legal Pawn

BRAND: Audi
CATEGORY: Fiction Online 15 minutes or under in Length
AWARD: Silver Lion
ADVERTISER: Audi

2015 Cannes Lions International Festival of Creativity - Silver Lion - Original use of Music
Branded Content & Entertainment

The Berlin Wall of Sound

AGENCY: Grey Berlin
BRAND: SoundCloud
CATEGORY: Original use of Music
AWARD: Silver Lion
ADVERTISER: SoundCloud