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Cannes Lions International Festival of Creativity

Creative Award
London, United Kingdom

2016 Cannes Lions International Festival of Creativity Award Winners

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2016 Cannes Lions International Festival of Creativity - Gold Lion - Comprehensive Range
Design

Pictograms / Originals Campaign

AGENCY: TBWA\PARIS
BRAND: McDonald's
CATEGORY: Comprehensive Range
AWARD: Gold Lion
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Art Direction
Print & Publishing Craft

Loving the night 1

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Art Direction
AWARD: Silver Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Photography
Print & Publishing Craft

Loving the night 3

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Photography
AWARD: Silver Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Indoor Posters : Retail, e-Commerce, Restaurants & Fast Food Chains
Outdoor

Loving the night 1

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Indoor Posters : Retail, e-Commerce, Restaurants & Fast Food Chains
AWARD: Silver Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Photography
Print & Publishing Craft

Loving the night 2

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Photography
AWARD: Silver Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Art Direction
Print & Publishing Craft

Loving the night 3

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Art Direction
AWARD: Silver Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Art Direction
Print & Publishing Craft

Loving the night 2

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Art Direction
AWARD: Silver Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Indoor Posters : Retail, e-Commerce, Restaurants & Fast Food Chains
Outdoor

Loving the night 3

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Indoor Posters : Retail, e-Commerce, Restaurants & Fast Food Chains
AWARD: Silver Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Photography
Print & Publishing Craft

Loving the night 1

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Photography
AWARD: Silver Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Indoor Posters : Retail, e-Commerce, Restaurants & Fast Food Chains
Outdoor

Loving the night 2

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Indoor Posters : Retail, e-Commerce, Restaurants & Fast Food Chains
AWARD: Silver Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Silver Lion - Use of Adapted Billboards / Posters
Outdoor

The king of drive-thrus

AGENCY: TBWA\PARIS
BRAND: McDonald's
CATEGORY: Use of Adapted Billboards / Posters
AWARD: Silver Lion
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Creation of a new Brand Identity: Consumer / Corporate
Design

Pictograms / Originals Campaign

AGENCY: TBWA\PARIS
BRAND: McDonald's
CATEGORY: Creation of a new Brand Identity: Consumer / Corporate
AWARD: Bronze Lion
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness
Creative Effectiveness

#Macitbetter

AGENCY: McCann Melbourne
BRAND: McDonald's
CATEGORY: Creative Effectiveness
AWARD: Bronze Lion
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Bronze Lion Campaign - Restaurants & Fast Food Chains
Print & Publishing

Loving the night 2

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Restaurants & Fast Food Chains
AWARD: Bronze Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Bronze Lion Campaign - Restaurants & Fast Food Chains
Print & Publishing

Loving the night 1

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Restaurants & Fast Food Chains
AWARD: Bronze Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Bronze Lion Campaign - Restaurants & Fast Food Chains
Print & Publishing

Loving the night 3

AGENCY: TBWA\Thailand
BRAND: McDonald's
CATEGORY: Restaurants & Fast Food Chains
AWARD: Bronze Lion Campaign
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Use of Music Technology and/or Innovation
Entertainment Lion for Music

McTrax

AGENCY: TBWA\NEBOKO
BRAND: McDonald's
CATEGORY: Use of Music Technology and/or Innovation
AWARD: Bronze Lion
ADVERTISER: McDonald's

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Static Digital Billboards / Posters
Outdoor

My code

AGENCY: DDB Brasil
BRAND: McDonald's
CATEGORY: Static Digital Billboards / Posters
AWARD: Bronze Lion
ADVERTISER: McDonald's