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Cannes Lions International Festival of Creativity

Creative Award
London, United Kingdom

2016 Cannes Lions International Festival of Creativity Award Winners

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2016 Cannes Lions International Festival of Creativity - Gold Lion - Guerrilla Marketing & Stunts
Promo & Activation

Do It Yoursef McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Gold Lion
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Grand Prix - Use of Integrated Media
Media

Do It Yoursef McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Use of Integrated Media
AWARD: Grand Prix
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Grand Prix - Restaurants & Fast Food Chains
Print & Publishing

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Restaurants & Fast Food Chains
AWARD: Grand Prix
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Grand Prix - Use of Integrated Media

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Use of Integrated Media
AWARD: Grand Prix
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Gold Lion - Ambient Experiential & Immersive Digital
Outdoor

Actual Reality

AGENCY: VMLY&R New Zealand
BRAND: Jaguar
CATEGORY: Ambient Experiential & Immersive Digital
AWARD: Gold Lion
ADVERTISER: Jaguar Land Rover

2016 Cannes Lions International Festival of Creativity - Titanium Lion - Titanium
Titanium

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Titanium
AWARD: Titanium Lion
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Gold Lion - Copywriting
Outdoor

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Copywriting
AWARD: Gold Lion
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Titanium Lion - Titanium
Titanium

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Titanium
AWARD: Titanium Lion
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Gold Lion - Integrated Campaign
Integrated

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Integrated Campaign
AWARD: Gold Lion
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Gold Lion - Integrated Campaign
Integrated

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Integrated Campaign
AWARD: Gold Lion
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Silver Lion - Live Events
Design

Actual Reality

AGENCY: VMLY&R New Zealand
BRAND: Jaguar
CATEGORY: Live Events
AWARD: Silver Lion
ADVERTISER: Jaguar Land Rover

2016 Cannes Lions International Festival of Creativity - Silver Lion - Interactive Outdoor Experiences
Outdoor

Actual Reality

AGENCY: VMLY&R New Zealand
BRAND: Jaguar
CATEGORY: Interactive Outdoor Experiences
AWARD: Silver Lion
ADVERTISER: Jaguar Land Rover

2016 Cannes Lions International Festival of Creativity - Silvre Lion - Guerrilla Marketing & Stunts
Promo & Activation

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Silvre Lion
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Retail, e-Commerce, Restaurants & Fast Food Chains
Outdoor

Peace Fingers

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Retail, e-Commerce, Restaurants & Fast Food Chains
AWARD: Silver Lion Campaign
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Retail, e-Commerce, Restaurants & Fast Food Chains
Outdoor

Peace Dove

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Retail, e-Commerce, Restaurants & Fast Food Chains
AWARD: Silver Lion Campaign
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Retail, e-Commerce, Restaurants & Fast Food Chains
Outdoor

Olive Branch

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Retail, e-Commerce, Restaurants & Fast Food Chains
AWARD: Silver Lion Campaign
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Silver Lion - Special Build
Outdoor

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Special Build
AWARD: Silver Lion
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Data Storytelling
Creative Data

Living Memories

AGENCY: VMLY&R New Zealand
BRAND: Brake
CATEGORY: Data Storytelling
AWARD: Bronze Lion
ADVERTISER: Brake

2016 Cannes Lions International Festival of Creativity - Bronze Lion - Spatial Brand Installation & Experience
Design

Actual Reality

AGENCY: VMLY&R New Zealand
BRAND: Jaguar
CATEGORY: Spatial Brand Installation & Experience
AWARD: Bronze Lion
ADVERTISER: Jaguar Land Rover

2016 Cannes Lions International Festival of Creativity - Bronze Lion Campaign - Retail, e-Commerce, Restaurants & Fast Food Chains
Outdoor

BIG MAC

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Retail, e-Commerce, Restaurants & Fast Food Chains
AWARD: Bronze Lion Campaign
ADVERTISER: Burger King + Peace One Day