2016 Cannes Lions International Festival of Creativity Award Winners

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2016 Cannes Lions International Festival of Creativity - Grand Prix - Brand Collateral
Design

Life is Electric

AGENCY: Dentsu Inc.
BRAND: Panasonic
CATEGORY: Brand Collateral
AWARD: Grand Prix
ADVERTISER: Panasonic

2016 Cannes Lions International Festival of Creativity - Grand Prix - Integrated Campaign led
Outdoor

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Integrated Campaign led
AWARD: Grand Prix
ADVERTISER: DB Breweries Ltd.

2016 Cannes Lions International Festival of Creativity - Gold Lion - Guerrilla Marketing & Stunts
Promo & Activation

Do It Yoursef McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Gold Lion
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Grand Prix - Use of Integrated Media
Media

Do It Yoursef McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Use of Integrated Media
AWARD: Grand Prix
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Grand Prix - Creative Effectiveness
Creative Effectiveness

Monty's Christmas (Case Study)

AGENCY: adam&eveDDB
BRAND: John Lewis
CATEGORY: Creative Effectiveness
AWARD: Grand Prix
ADVERTISER: John Lewis

2016 Cannes Lions International Festival of Creativity - Grand Prix - Financial Products & Services
Cyber

The Next Rembrandt

AGENCY: J. Walter Thompson Amsterdam
BRAND: ING Bank
CATEGORY: Financial Products & Services
AWARD: Grand Prix
ADVERTISER: ING Bank

2016 Cannes Lions International Festival of Creativity - Grand Prix -  Creative Data Collection & Research
Creative Data

The Next Rembrandt

AGENCY: J. Walter Thompson Amsterdam
BRAND: ING Bank
CATEGORY: Creative Data Collection & Research
AWARD: Grand Prix
ADVERTISER: ING Bank

2016 Cannes Lions International Festival of Creativity - Grand Prix - Video / Moving Image
Digital Craft

Because Recollection

AGENCY: 84.Paris
BRAND: Because Music
CATEGORY: Video / Moving Image
AWARD: Grand Prix
ADVERTISER: Because Music

2016 Cannes Lions International Festival of Creativity - Grand Prix - Glass Lions
Glass Lions

6 Pack Band

AGENCY: Mindshare India
BRAND: Brooke Bond Red Label Tea
CATEGORY: Glass Lions
AWARD: Grand Prix
ADVERTISER: Hindustan Unilver Limited

2016 Cannes Lions International Festival of Creativity - Grand Prix - Apps as Part of a Campaign
Mobile

NYT VR

AGENCY: T Brand Studio
BRAND: Google
CATEGORY: Apps as Part of a Campaign
AWARD: Grand Prix
ADVERTISER: Google

2016 Cannes Lions International Festival of Creativity - Gold Lion - Cars & Automotive Products & Services
Cyber

Slide, Amazing in Motion

AGENCY: T&Pm
BRAND: Lexus International
CATEGORY: Cars & Automotive Products & Services
AWARD: Gold Lion
ADVERTISER: Lexus

2016 Cannes Lions International Festival of Creativity - Gold Lion - Healthcare & Wellbeing
PR

Nivea Doll

AGENCY: FCB Brasil
BRAND: Nivea
CATEGORY: Healthcare & Wellbeing
AWARD: Gold Lion
ADVERTISER: Beiersdorf AG

2016 Cannes Lions International Festival of Creativity - Gold Lion  - Use of Stunts

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Use of Stunts
AWARD: Gold Lion
ADVERTISER: DB Breweries Ltd.

2016 Cannes Lions International Festival of Creativity - Gold Lion - Use of Stunts
Media

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Use of Stunts
AWARD: Gold Lion
ADVERTISER: DB Breweries Ltd.

2016 Cannes Lions International Festival of Creativity - Gold Lion - Integrated Campaign led by Promo & Activation
Promo & Activation

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Integrated Campaign led by Promo & Activation
AWARD: Gold Lion
ADVERTISER: DB Breweries Ltd.

2016 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Promo & Activation

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: DB Breweries Ltd.

2016 Cannes Lions International Festival of Creativity - Glass Lion - Glass Lions
Glass Lions

Beauty Tips by Reshma

AGENCY: Ogilvy India
BRAND: Make Love Not Scars
CATEGORY: Glass Lions
AWARD: Glass Lion
ADVERTISER: Make Love Not Scars

2016 Cannes Lions International Festival of Creativity - Gold Lion - Cross Channel Brand Experience
Entertainment Lions

House of Little Moments

AGENCY: ADK Taiwan
BRAND: Uni-Noodle
CATEGORY: Cross Channel Brand Experience
AWARD: Gold Lion
ADVERTISER: Uni-President

2016 Cannes Lions International Festival of Creativity - Gold Lion - Use of Print or Standard Outdoor
Promo & Activation

Survival Billboard (Board)

AGENCY: McCann London
BRAND: Xbox
CATEGORY: Use of Print or Standard Outdoor
AWARD: Gold Lion
ADVERTISER: Microsoft

2016 Cannes Lions International Festival of Creativity - Gold Lion - Live Experience Games
Entertainment Lions

Survival Billboard

AGENCY: McCann London
BRAND: Xbox
CATEGORY: Live Experience Games
AWARD: Gold Lion
ADVERTISER: Microsoft