2023 Cannes Lions International Festival of Creativity Award Winners

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2023 Cannes Lions International Festival of Creativity - Gold Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Gaming

FIFA 23 x TED LASSO

AGENCY: TBWA\Media Arts Lab
BRAND: EA SPORTS & APPLE
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Gold Lion
ADVERTISER: EA SPORTS & APPLE

2023 Cannes Lions International Festival of Creativity - Gold Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment

The CEO

AGENCY: Gut
BRAND: NOBLEX/ PARAMOUNT+
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Gold Lion
ADVERTISER: NOBLEX/ PARAMOUNT+

2023 Cannes Lions International Festival of Creativity - Gold Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Music

Apple Music Super Bowl LVII Halftime Show- Rihanna is Back (Trailer)

AGENCY: APPLE, Los Angeles
BRAND: APPLE MUSIC
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Gold Lion
ADVERTISER: APPLE MUSIC

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Gaming

The Pringles NPC

AGENCY: Grey London
BRAND: PRINGLES
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Silver Lion
ADVERTISER: PRINGLES

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Sport

The X SPEEDPORTAL - The Adventure

AGENCY: TBWA\NEBOKO
BRAND: ADIDAS
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Silver Lion
ADVERTISER: ADIDAS

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment

Christmas Always Finds Its Way

AGENCY: OpenX
BRAND: COCA-COLA
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Silver Lion
ADVERTISER: COCA-COLA

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Gaming

Cheat Cookies

AGENCY: Saatchi & Saatchi Düsseldorf
BRAND: MONDELEZ EUROPE
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Silver Lion
ADVERTISER: MONDELEZ EUROPE

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment

High Valyrian Lessons

AGENCY: DUOLINGO, Pittsburgh
BRAND: DUOLINGO
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Silver Lion
ADVERTISER: DUOLINGO

2023 Cannes Lions International Festival of Creativity - Silver Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment

Inflation Proof Prize

AGENCY: Gut
BRAND: MERCADO PAGO
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Silver Lion
ADVERTISER: MERCADO PAGO

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Gaming

Urban Miner - Minecraft

AGENCY: DDB Oslo AS
BRAND: ELKJØP
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Bronze Lion
ADVERTISER: ELKJØP

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment

Babylone

AGENCY: FRED & FARID Paris
BRAND: PATHÉ
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Bronze Lion
ADVERTISER: PATHÉ

2023 Cannes Lions International Festival of Creativity - Bronze Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment for Sport

THE NAME CONFUSION

AGENCY: Republica Havas
BRAND: A.L.M.A. / RACING CLUB
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Bronze Lion
ADVERTISER: A.L.M.A. / RACING CLUB