2024 Cannes Lions International Festival of Creativity Award Winners

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Entertainment Lions for Sport
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2024 Cannes Lions International Festival of Creativity - Grand Prix - Brand Partnerships, Sponsorships & Collaborations
Entertainment Lions for Sport

Women's Football

AGENCY: Marcel
BRAND: Orange
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Grand Prix

2024 Cannes Lions International Festival of Creativity - Gold Lion - Diversity & Inclusion in Sport
Entertainment Lions for Sport

Runner 321

AGENCY: FCB Canada
BRAND: Adidas
CATEGORY: Diversity & Inclusion in Sport
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Social Behaviour & Cultural Insight
Entertainment Lions for Sport

C. Tangana - Oliveira Dos Cen Anos

AGENCY: Little Spain
BRAND: R.C. Celta de Vigo
CATEGORY: Social Behaviour & Cultural Insight
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Film Series and Audio
Entertainment Lions for Sport

We Are Ayenda

AGENCY: Creative X
BRAND: WhatsApp
CATEGORY: Film Series and Audio
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Broadcast/Live Streaming
Entertainment Lions for Sport

Lap of Legends (Trailer)

AGENCY: FCB New York
BRAND: Michelob Ultra
CATEGORY: Broadcast/Live Streaming
AWARD: Gold Lion

2024 Cannes Lions International Festival of Creativity - Gold Lion - Broadcast/Live Streaming
Entertainment Lions for Sport

Lap of Legends (Trailer)

AGENCY: FCB New York
BRAND: Michelob Ultra
CATEGORY: Broadcast/Live Streaming
AWARD: Gold Lion
ADVERTISER: AB Inbev

2024 Cannes Lions International Festival of Creativity - Silver Lion - Film Series and Audio
Entertainment Lions for Sport

What the Football

AGENCY: Wieden + Kennedy
BRAND: Nike
CATEGORY: Film Series and Audio
AWARD: Silver Lion

2024 Cannes Lions International Festival of Creativity - Silver Lion - Fan Engagement/Distribution Strategy
Entertainment Lions for Sport

The Everyday Tactician

AGENCY: McCann London
BRAND: Xbox Game Pass
CATEGORY: Fan Engagement/Distribution Strategy
AWARD: Silver Lion

2024 Cannes Lions International Festival of Creativity - Silver Lion - Partnerships with Sports Talent
Entertainment Lions for Sport

Always Open

AGENCY: Dentsu Creative
BRAND: 7-Eleven
CATEGORY: Partnerships with Sports Talent
AWARD: Silver Lion

2024 Cannes Lions International Festival of Creativity - Silver Lion - Innovation in Sport
Entertainment Lions for Sport

5G Helmet

AGENCY: Dentsu Creative
BRAND: AT&T
CATEGORY: Innovation in Sport
AWARD: Silver Lion

2024 Cannes Lions International Festival of Creativity - Silver Lion - Fan Engagement/Distribution Strategy
Entertainment Lions for Sport

Audience Delivery

AGENCY: DM9DDB
BRAND: iFood
CATEGORY: Fan Engagement/Distribution Strategy
AWARD: Silver Lion

2024 Cannes Lions International Festival of Creativity - Silver Lion - Metaverse, New Realities & Emerging Tech
Entertainment Lions for Sport

Lap of Legends (Trailer)

AGENCY: FCB New York
BRAND: Michelob Ultra
CATEGORY: Metaverse, New Realities & Emerging Tech
AWARD: Silver Lion

2024 Cannes Lions International Festival of Creativity - Bronze Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment Lions for Sport

Runner 321

AGENCY: FCB Canada
BRAND: Adidas
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Bronze Lion

2024 Cannes Lions International Festival of Creativity - Bronze Lion - Brand Storytelling
Entertainment Lions for Sport

'Til it's Done

AGENCY: Ogilvy Australia & New Zealand
BRAND: CommBank Matildas
CATEGORY: Brand Storytelling
AWARD: Bronze Lion

2024 Cannes Lions International Festival of Creativity - Bronze Lion - Brand Partnerships, Sponsorships & Collaborations
Entertainment Lions for Sport

Imaginary Squads

AGENCY: Galeria.ag
BRAND: Itaú Unibanco
CATEGORY: Brand Partnerships, Sponsorships & Collaborations
AWARD: Bronze Lion

2024 Cannes Lions International Festival of Creativity - Bronze Lion - Use of Humour
Entertainment Lions for Sport

The Table Read

AGENCY: 72andSunny
BRAND: NFL
CATEGORY: Use of Humour
AWARD: Bronze Lion

2024 Cannes Lions International Festival of Creativity - Bronze Lion - Sports Live Experience
Entertainment Lions for Sport

Lay’s Chip Cam

AGENCY: SLAP GLOBAL
BRAND: Lay's
CATEGORY: Sports Live Experience
AWARD: Bronze Lion

2024 Cannes Lions International Festival of Creativity - Bronze Lion - Fan Engagement/Distribution Strategy
Entertainment Lions for Sport

Coors Lights Out

AGENCY: Rethink Communications Inc.
BRAND: Coors Light
CATEGORY: Fan Engagement/Distribution Strategy
AWARD: Bronze Lion

2024 Cannes Lions International Festival of Creativity - Bronze Lion - Brand Storytelling
Entertainment Lions for Sport

We Are Ayenda

AGENCY: Creative X
BRAND: WhatsApp
CATEGORY: Brand Storytelling
AWARD: Bronze Lion

2024 Cannes Lions International Festival of Creativity - Bronze Lion - Sports Live Experience
Entertainment Lions for Sport

Turf Finder

AGENCY: Leo Burnett India
BRAND: Gatorade
CATEGORY: Sports Live Experience
AWARD: Bronze Lion
ADVERTISER: PepsiCo Inc.