2017 The One Show Award Winners
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Global Nike
AGENCY:
Wieden + Kennedy
BRAND:
Nike
CATEGORY:
Agency/Brand Collaboration / Five Year
AWARD:
Penta
ADVERTISER: Nike
TBWAMedia Arts Lab + Apple
AGENCY:
TBWA\Media Arts Lab
BRAND:
Apple
CATEGORY:
Agency/Brand Collaboration / Five Year
AWARD:
Penta
ADVERTISER: Apple Inc.
Rule Yourself | Michael Phelps
AGENCY:
Droga5
BRAND:
Under Armour
CATEGORY:
Television / Long Form - Single
AWARD:
Gold
ADVERTISER: Under Armour
Rule Yourself | Michael Phelps
AGENCY:
Droga5
BRAND:
Under Armour
CATEGORY:
Craft - Cinematography / Cinematography - Single
AWARD:
Gold
ADVERTISER: Under Armour
Rule Yourself | Michael Phelps
AGENCY:
Droga5
BRAND:
Under Armour
CATEGORY:
Online Films & Video / Short Form - Single
AWARD:
Gold
ADVERTISER: Under Armour
Swishy Chug: The Fake Brand That Led to Real Results.
BRAND:
Jamba Juice
CATEGORY:
Real-Time Response / Activity / Proactive Communications
AWARD:
Gold
ADVERTISER: Zimmerman Advertising
Unacceptable Acceptance Letters
AGENCY:
Goodby Silverstein & Partners
BRAND:
The Hunting Ground
CATEGORY:
Craft / Animation - Campaign
AWARD:
Gold
ADVERTISER: The Hunting Ground
The Contours Baby Stroller Test-Ride
AGENCY:
FCB Chicago
BRAND:
Contours
CATEGORY:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
AWARD:
Gold
ADVERTISER: Contours
The Contours Baby Stroller Test-Ride
AGENCY:
FCB Chicago
BRAND:
Contours
CATEGORY:
Ambient / Immersive / Installations
AWARD:
Gold
ADVERTISER: Contours
Van Gogh BnB
AGENCY:
Leo Burnett Chicago
BRAND:
The Art Institute of Chicago
CATEGORY:
Innovation in Print & Outdoor / Ambient Media
AWARD:
Gold
ADVERTISER: The Art Institute of Chicago
Van Gogh BnB
AGENCY:
Leo Burnett Chicago
BRAND:
The Art Institute of Chicago
CATEGORY:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
AWARD:
Gold
ADVERTISER: The Art Institute of Chicago
Van Gogh BnB
AGENCY:
Leo Burnett Chicago
BRAND:
The Art Institute of Chicago
CATEGORY:
Digital / Social Media & Viral Marketing
AWARD:
Gold
ADVERTISER: The Art Institute of Chicago
Van Gogh BnB
AGENCY:
Leo Burnett Chicago
BRAND:
The Art Institute of Chicago
CATEGORY:
Ambient / Immersive / Installations
AWARD:
Gold
ADVERTISER: The Art Institute of Chicago
Van Gogh BnB
AGENCY:
Leo Burnett Chicago
BRAND:
The Art Institute of Chicago
CATEGORY:
Experiential / Installations
AWARD:
Gold
ADVERTISER: The Art Institute of Chicago
Van Gogh BnB
AGENCY:
Leo Burnett Chicago
BRAND:
The Art Institute of Chicago
CATEGORY:
Experiential / Live Events
AWARD:
Gold
ADVERTISER: The Art Institute of Chicago
The Field Trip To Mars
AGENCY:
McCann Worldgroup
BRAND:
Lockheed Martin
CATEGORY:
Innovation in Interactive / Ambient / Immersive
AWARD:
Gold
ADVERTISER: Lockheed Martin
The Field Trip To Mars
AGENCY:
McCann Worldgroup
BRAND:
Lockheed Martin
CATEGORY:
Innovation in Direct
AWARD:
Gold
ADVERTISER: Lockheed Martin
The Field Trip To Mars
AGENCY:
McCann Worldgroup
BRAND:
Lockheed Martin
CATEGORY:
Innovation in Cross-Platform / Experiential
AWARD:
Gold
ADVERTISER: Lockheed Martin
The Field Trip To Mars
AGENCY:
McCann Worldgroup
BRAND:
Lockheed Martin
CATEGORY:
Innovation in Interactive / Ambient / Immersive
AWARD:
Gold
ADVERTISER: Lockheed Martin
The Field Trip To Mars
AGENCY:
McCann Worldgroup
BRAND:
Lockheed Martin
CATEGORY:
Craft / Use of Digital Technology - Single or Campaign
AWARD:
Gold
ADVERTISER: Lockheed Martin
