2017 The One Show Award Winners
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The reversed trailer
AGENCY:
TRY/Apt
BRAND:
Volkswagen
CATEGORY:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
AWARD:
Gold
ADVERTISER: Volkswagen
The reversed trailer
AGENCY:
TRY/Apt
BRAND:
Volkswagen
CATEGORY:
Innovation in Print & Outdoor / Ambient Media
AWARD:
Gold
ADVERTISER: Volkswagen
Instant DJ
AGENCY:
BBDO New York
BRAND:
Bacardi
CATEGORY:
Branded Social Post / Branded Social Post - Single
AWARD:
Gold
ADVERTISER: Bacardi
Unsafety Check
AGENCY:
J. Walter Thompson New York
BRAND:
Black Lives Matter
CATEGORY:
Social Engagement / Community Building
AWARD:
Gold
ADVERTISER: Black Lives Matter
Like my addiction (french)
AGENCY:
BETC Paris
BRAND:
Addict'Aide
CATEGORY:
Influencer Marketing / Single Channel
AWARD:
Gold
ADVERTISER: Addict'Aide
President of playlists
BRAND:
Spotify
CATEGORY:
Real-Time Response / Activity / Proactive Communications
AWARD:
Gold
ADVERTISER: Spotify
#RedefineWomen
AGENCY:
Host Havas
BRAND:
Host
CATEGORY:
Social Engagement / Community Building
AWARD:
Gold
ADVERTISER: Host
The Viral Experiment
AGENCY:
The Woolshed Company
BRAND:
The Woolshed Company
CATEGORY:
Self-Promotion
AWARD:
Gold
ADVERTISER: The Woolshed Company
The reversed trailer
AGENCY:
TRY/Apt
BRAND:
Volkswagen
CATEGORY:
Ambient / Live Events
AWARD:
Silver
ADVERTISER: Volkswagen
Down Syndrome Answers
AGENCY:
FCB Canada
BRAND:
Canadian Down Syndrome Society
CATEGORY:
Craft / Data-Driven Personalization - Single or Campaign
AWARD:
Silver
ADVERTISER: Canadian Down Syndrome Society
#myneolabel
AGENCY:
Iris
BRAND:
adidas
CATEGORY:
Online Advertising / Interactive Video
AWARD:
Silver
ADVERTISER: adidas
Like my addiction (french)
AGENCY:
BETC Paris
BRAND:
Addict'Aide
CATEGORY:
Community Building
AWARD:
Silver
ADVERTISER: Addict'Aide
The reversed trailer
AGENCY:
TRY/Apt
BRAND:
Volkswagen
CATEGORY:
Digital / Social Media & Viral Marketing
AWARD:
Bronze
ADVERTISER: Volkswagen
Social Innovation Campaign
AGENCY:
BBDO New York
BRAND:
Lowe's
CATEGORY:
Innovation in UX / UI / Cross-Channel
AWARD:
Bronze
ADVERTISER: Lowe's
Down Syndrome Answers
AGENCY:
FCB Canada
BRAND:
Canadian Down Syndrome Society
CATEGORY:
Digital / Social Media & Viral Marketing
AWARD:
Bronze
ADVERTISER: Canadian Down Syndrome Society
Instant DJ
AGENCY:
BBDO New York
BRAND:
Bacardi
CATEGORY:
Innovation in Social Media
AWARD:
Bronze
ADVERTISER: Bacardi
Like my addiction (french)
AGENCY:
BETC Paris
BRAND:
Addict'Aide
CATEGORY:
Innovation in Direct
AWARD:
Bronze
ADVERTISER: Addict'Aide
Like my addiction (french)
AGENCY:
BETC Paris
BRAND:
Addict'Aide
CATEGORY:
Digital / Social Media & Viral Marketing
AWARD:
Bronze
ADVERTISER: Addict'Aide
President of playlists
BRAND:
Spotify
CATEGORY:
Branded Social Post / Real-Time Response
AWARD:
Bronze
ADVERTISER: Spotify
Mountain Dew Green Label MCN
AGENCY:
OMD USA
BRAND:
Mountain Dew
CATEGORY:
Influencer Marketing / Multi-Channel
AWARD:
Bronze
ADVERTISER: Pepsico Inc.
