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2021 The One Show Award Winners
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- ‿ and us, Dubai
- 22squared, Atlanta
- 72andSunny, Brooklyn
- 72andSunny, Los Angeles
- 72andSunny, Amsterdam
- 360i, New York
- Abby Priest, Stockholm
- Accenture Song (formerly Kolle Rebbe), Hamburg
- Accenture Song DK, Copenhagen
- adam&eveDDB, London
- Åkestam Holst /NoA, Stockholm
- AKQA, Stockholm
- AlmapBBDO, São Paulo
- Amber China, Shanghai
- AMV BBDO, London
- Apple, Cupertino
- Area 23, An IPG Health Company, New York
- BBDO Düsseldorf GmbH
- BBDO Guerrero, Makati City
- BBDO New York
- BBDO Russia Group, Moscow
- BBH New York
- BBH Singapore
- BETC HAVAS, São Paulo
- BETC Paris, Pantin
- Bruketa&Zinic&Grey, Zagreb
- Buzzman, Paris
- CALLEN, Austin
- Cheil Hong Kong
- Cheil Spain, Madrid
- Cheil Worldwide, Seoul
- Chemistry Agency, Atlanta
- Clemenger BBDO Sydney, Walsh Bay
- Clemenger, South Yarra VIC
- Collins, New York
- COLLINS, San Francisco
- DAVID, Buenos Aires
- DAVID, Miami
- DAVID, São Paulo
- DDB Berlin
- DDB Chicago
- DDB Group Aotearoa, Auckland
- DDB Paris
- Dentsu Impact (Gurgaon)
- Dentsu Redder, Ho Chi Minh City
- dentsuMB, New York
- Deutsch NY, New York
- Doner, Southfield
- Droga5, London
- Droga5, New York
- Edelman Worldwide, New York
- elvis, London
- Energy BBDO, Chicago
- Farm, Stockholm
- FCB Canada, Toronto
- FCB Chicago
- FCB Chicago and FCB NY
- FCB London
- FCB New York
- FCB/SIX, New York
- FCB&FiRe, Madrid
- Fig, New York
- fischerAppelt AG, Hamburg
- Forsman & Bodenfors Göteborg
- FP7/DXB - McCann Worldgroup, Dubai
- GAVa Studio, São Paulo
- Goodby Silverstein & Partners, San Francisco
- Google Creative Labs, Mountain View
- Grey Group Argentina, Buenos Aires
- GUT Agency
- Gut, Buenos Aires
- GUT, Miami
- Hakuhodo Indonesia, JAKARTA
- Happiness Brussels, an FCB Alliance, Bruxelles
- Havas Düsseldorf (inactive)
- Havas Istanbul
- Havas London
- Havas New York
- Havas Sports & Entertainment, Puteaux
- Herezie, Paris
- Huge, Brooklyn
- Impact BBDO, Dubai
- Jam3, Toronto
- Joe Public, Bryanston
- Jones Knowles Ritchie (JKR), New York
- Juniper Park\TBWA, Toronto
- L&C, New York
- Leo Burnett Chicago
- Leo Burnett Toronto
- LG2, Montréal
- LOLA MullenLowe, Madrid
- Luckie, Atlanta
- Lucky Generals, London
- McCann Health, New York
- McCann Lima
- McCann New York
- McCann Poland, Warszawa
- McCann Worldgroup Colombia, Santafé de Bogotá
- Mekanism, New York
- MRM/McCann, Detroit
- MullenLowe Delta, Quito
- MullenLowe Dubai
- MullenLowe Global, London
- MullenLowe Group Colombia, Bogotá
- MullenLowe U.S., New York
- Neue Design Studio, Oslo
- Nord DDB STO, Stockholm
- Ogilvy & Mather Japan / Geometry Global Japan, tokyo
- Ogilvy Chicago
- Ogilvy Colombia, Bogotá
- Ogilvy Group Poland, Warsaw
- Ogilvy Hong Kong
- Ogilvy India, Mumbai
- Ogilvy Mexico, México City
- Ogilvy Pakistan, Islamabad
- Ogilvy Singapore
- Ogilvy Spain, Madrid
- Ogilvy Sydney
- Ogilvy Taiwan, Taipei
- Ogilvy UAE, Dubai
- Ogilvy, London
- promise, Bryanston
- PSone, New York
- Publicis Conseil, Paris
- Publicis Groupe, New York
- Publicis Italy, Milan
- Publicis Mexico, Mexico City
- R/GA & Momentum
- R/GA California
- R/GA, New York
- Rethink Communications Inc., Montreal
- Rethink Communications Inc., Toronto
- Rethink Communications Inc., Vancouver
- Riff Raff Films, London
- ROSA PARIS
- Rothco, part of Accenture Song, Dublin 7
- Saatchi & Saatchi New Zealand, Parnell
- Saatchi & Saatchi Wellness, New York
- Saatchi & Saatchi, Melbourne
- Saatchi & Saatchi, New York
- Serviceplan Group, Munich
- Silo, The Hague
- Soko, São Paulo
- Special Group, Auckland
- Special Group, Sydney
- Spotify In-House
- Squarespace
- SS+K, New York
- Stendahls, Göteborg
- T&Pm, London
- TAXI Toronto
- TBWA\Chiat\Day New York
- TBWA\HAKUHODO, Tokyo
- TBWA\Hunt\Lascaris Johannesburg
- TBWA\Media Arts Lab London
- TBWA\Media Arts Lab, Los Angeles
- TBWA\RAAD, Beirut
- TBWA\Santiago Mangada Puno, Makati City
- TBWA\Sydney, Pyrmont
- The Bloc, New York
- the community, Miami
- The Creative Collective, New York
- The Gate, London
- Translation, New York
- Translation/ ESPN CW, New York
- VaynerMedia, New York
- Venables Bell + Partners, San Francisco
- Verizon
- VML Dubai
- VML, Kansas City
- Walrus NYC, New York
- We Believers, New York
- White Rabbit, Budapest
- Wieden + Kennedy, New York
- Wieden + Kennedy, Portland
- WMC/Grey, Praha 4
- Wunderman Thompson, Bangkok
- Wunderman Thompson, Boulogne Billancourt
- AB Inbev
- ABInbev / Grupo Modelo
- Adobe
- Allegheny Health Network
- Ally Bank
- Alpargatas
- Amazon Prime Video
- Amazon.com, Inc.
- An-Nahar
- Anheuser-Busch Companies, Inc.
- Apple
- Apple Inc.
- Auberge des Migrants
- BBDO Guerrero
- Banco Itaú
- Banco Pichincha
- Bank of Bogotá
- Barilla
- Big Facts Small Acts
- Biti's Hunter
- Black & Abroad
- Bridge Senior Living
- Brooklyn Film Festival
- Burberry
- Burger King
- CNN
- Change the ref
- Chicago public library
- Chicken Licken
- Church & Dwight Co., Inc.
- Citibank
- City lodge hotel group
- City of Chicago
- Coca-Cola Company
- Colgate-Palmolive Company
- Colombia con Memoria Foundation
- Color of Change
- Condé Nast Publications
- Crane Paper Company
- Crayola
- Danish Crown
- Deliveroo
- Deutsche Umwelthilfe e.V.
- Diesel
- Doconomy
- Droit de Regard
- Ecox
- Electronic Arts + Motive Studios + Lucasfilm LTD
- Empow'Her
- Essity
- Every Kiwi Vote Counts
- Federation of Belgian cafes (FedCaf)
- Fiverr
- Frito Lay
- Fundación Vivir
- Furry’s Kitchen
- GMC
- General Mills Betty Crocker Division
- GlaxoSmithKline
- Global Women
- Google AI / Canadian Down Syndrome Society
- Greenwich Biosciences
- Göteborg Film Festival
- H&M
- H.J. Heinz
- Hewlett-Packard
- Hjärtebarnsfonden
- IBM
- IKEA
- Innocence en Danger
- Insmed
- J.M. Smucker Company
- J.M. Smucker Company
- Joyn
- KFC Corporation
- Kimberly-Clark Worldwide, Inc.
- Kokopelli Hostel
- Korean National Police Agency
- Kraft Heinz
- L'Enfant Bleu/Enfance Maltraitée
- LVMH Moët Hennessy - Louis Vuitton S.A.
- La Société de l'assurance automobile du Québec
- Lacoste
- LifeStyles Healthcare LLC.
- Liga Contra El Cancer
- Los Angeles Magazine
- METER Group
- Macmillan Cancer Support
- Mailchimp
- Mars, Inc.
- MasterCard International
- McDonald's
- Meow Wolf
- Merch Aid
- MillerCoors LLC
- Molson Coors
- Mondelez International
- Municipality of the Hague
- My Choices Foundation
- NAACP
- NSPCC
- National Black Child Development Institute
- National Women's History Museum
- National YoungArts Foundation
- Netflix / Sony PlayStation
- New Zealand AIDS Foundation (NZAF)
- Nike
- Nike, Shelflife
- Nissan Motor Corp.
- Noblex
- Nubian Jak Community Trust
- Oreo
- PepsiCo Inc.
- Pizza Hut
- Popeyes
- Procter & Gamble
- Promote Iceland
- Propuesta Civica AC
- REFORM Alliance
- RT
- Reckitt Benckiser
- Reebok
- Renault
- Reporters Without Borders
- Restaurant Brands International
- Royal National Institute of Blind people (RNIB)
- S.A. El Aguila
- SC Johnson
- SUSHI SEI
- Samsung
- San Francisco Orchestra Symphony
- Sandy Hook Promise
- Savlon
- Sentosa Development Corporation
- Setapp
- Sport England
- Spotify
- Squarespace, Inc.
- State Farm
- TOM (Tikkun Olam Makers)
- Talita International
- Telenor
- Thai Airways
- The Canadian Women’s Foundation / Women’s Funding Network
- The Hershey Company
- The Lebanese Army
- The Lego Group
- The Metropolitan Museum of Art
- The National Police Directorate Norway
- The New York Times Company
- The Royal Australian Mint
- The UAE Government Media Office
- Tourism New Zealand
- Toyota Motor Corporation
- Tribute
- Tubbataha Reefs Natural Park
- UN Women (GICC)
- UNICEF
- UNILAD
- Uber Eats
- Ubisoft
- Unilever
- United4Rescue
- Universidade Lusófona/de Madeira/de Évora/ do Algarve/Autônoma de Lisboa/Alberta, ISAL, ISCAL 260, Q
- Uno
- Verizon
- Volkswagen
- Volvo
- WWF
- Waitrose & Partners and John Lewis & Partners
- Warner Music
- Wendy's
- Women In Film
- Woojer
- Známkamaráda
- Óglaigh Náisiúnta na hÉireann - The Organisation of National Ex-Service personnel
- 46664/Coca-Cola
- Adobe Photoshop
- Aguila
- Aguila Beer
- Allegheny Health Network
- Ally Financial
- Amazon
- Amazon Prime Video
- An-Nahar
- Anheuser Busch, Michelob ULTRA
- Apple
- Apple AirPods Max
- Apple AirPods Pro
- Apple, iPhone
- Auberge des Migrants
- BBDO Guerrero
- BNY Mellon
- Banco Pichincha
- Banco Pinchincha
- Barilla
- Baygon
- Beats by Dr. Dre
- Betty Crocker
- Big Facts Small Acts
- Big Issue
- Biti's Hunter
- Black & Abroad
- Bodyform
- Bodyform/Libresse
- Bogotá River Group Alliance
- Bridge Senior Living
- Brooklyn Film Festival
- Budweiser
- Burberry
- Burger King
- Burger King Global
- CINFA
- CNN
- Castle Lite
- Cerveza Victoria
- Change The Ref
- Cheetos
- Chicago Public Library
- Chicken Licken
- Citi
- City Lodge Hotel
- City of Chicago
- Colgate
- Colombia con Memoria Foundation
- Color of Change
- Corona
- Crane
- Crayola
- Danish Crown
- Deliveroo
- Deutsche Umwelthilfe
- Diesel
- Doconomy
- Dove
- Droit de Regard
- Durex
- Ecox
- Empow'Her
- Epidiolex
- Every Kiwi Vote Counts
- FedCaf
- Finish
- Fiverr
- Freedom to Donate
- Fundación Vivir
- Furry’s Kitchen
- GMC
- Global Women New Zealand
- Good Humor
- Google / United Nations / Tribeca Enterprises
- Google AI / Canadian Down Syndrome Society
- Google Maps
- Guarana Antartica
- Göteborg Film Festival
- H&M
- HP
- Havaianas
- Heinz
- Hennessy
- Hershey's
- Hjärtebarnsfonden
- Huggies
- IBM
- IKEA
- ING
- Innocence en Danger
- Insmed
- Iphone 11 Pro
- Itaú Argentina
- John Lewis & Partners & Waitrose & Partners
- Joyn
- KFC
- Kokopelli Hostel
- Korean National Police Agency
- Kraft Heinz Country Time
- L'Enfant Bleu
- Lacoste
- League against Cancer
- Lego
- LifeStyles Condoms
- Los Angeles Magazine
- METER Group
- MTN DEW
- Macmillan Cancer Support
- Mailchimp
- Mastercard
- McDonald's
- Meow Wolf
- Merch Aid
- Michelob ULTRA, Microsoft, NBA
- Michelob Ultra
- Milk-Bone
- Miller
- Miller Lite
- Molson
- Municipality of the Hague
- My Choices Foundation
- NAACP
- NBCDI
- NSPCC/Childline
- National Women's History Museum and Chief
- National YoungArts Foundation
- Netflix / Sony PlayStation
- New Zealand AIDS Foundation
- Nike
- Nike, Shelflife
- Nissan
- Noblex
- Nubian Jak Community Trust
- O.N.E.
- OREO
- Oculus
- Oreo/Pflag National
- Otrivin
- Pedigree
- Pizza Hut
- Play NZ
- Pledge
- Pony Malta
- PonyMalta
- Popeyes
- Promote Iceland
- Propuesta Civica AC
- REFORM Alliance
- RT
- Reebok
- Renault Zoe
- Reporters Without Borders
- Rexona
- Royal National Institute for Blind People RNIB
- SAAQ
- Samsung
- San Francisco Symphony
- Sandy Hook Promise
- Savlon
- Sentosa Crossing
- Setapp
- Sport England
- Spotify
- Squarespace
- Star Wars: Squadrons
- Starburst
- State Farm
- Sushi Sei
- Talita International
- Telenor
- TermsAgainstBullying.com
- Thai Airways
- The Canadian Women’s Foundation / Women’s Funding Network
- The J.M. Smucker Company
- The Lebanese Army
- The Metropolitan Museum of Art
- The National Police Directorate Norway
- The New York Times
- The Royal Australian Mint
- The UAE Government Media Office
- Tide
- Tikkun Olam Makers
- Tourism New Zealand
- Toyota
- Tribute
- Trojan Condoms
- Tubbataha Reefs Natural Park
- UAE Government
- UN Women (GICC)
- UNICEF
- UNWomen
- Uber Eats
- United4Rescue
- Untouched by Light
- Verizon
- Vogue
- Volkswagen
- Volkswagen Touareg
- Volvo XC60
- WWF
- WWF Russia
- Warner Music
- Watch Dogs: Legion
- Wendy's
- Women In Film
- Woojer
- YouTube
- Známkamaráda e-shop selling highway tokens
- iPhone
- none
- #ENDviolence
- #HerSheGallery
- #NotDone
- #Painstories
- #SheSpeaks
- #StayHome Miles Exchange
- #StillSpeakingUp
- #ZigTheRunway
- 100% electric vehicles town
- 24 Hour Ad
- A climate change promise from Apple
- A New Jingle For A New Era
- Abandoned Stations
- ABC's of Survival
- AirPods Max
- Alone With Me
- America the Beautful
- Anticorruption Hackathon by Známkamaráda
- Apple Store Opening: Sanlitun Beijing
- Apple- Shot on iPhone
- Astronomical Sales
- Baby Proof Spotify Ads
- Back to School Essentials
- Beer Cap Project
- Best Enjoyed Vertically
- Better: Mamba Legacy
- Bicycle Parking Garage The Hague
- Birds Records
- Birds Will Be Back
- BK Cows’ Menu
- BK Homes of the Whopper
- Boards of Change
- Born In Quarantine
- Budweiser Bigger Picture
- Burger King and Friends
- Buy With Your Time
- Call Girls
- Calorie Burning URL
- Career-Limiting Move (The Most Career-Limiting Thing You Can Do)
- Certified Story Time
- Chain Reaction
- CHOTU
- Christmas 2020: Give A Little Love
- Cités - TIK TOK x AMAZON PRIME VIDEO
- Cold Tracker
- Colors of the World
- Confusing Times
- Contract for Change
- Courage is Beautiful
- Cover Our Community
- Crane Stationery
- Dante's Heartbeats
- Diagnosing Epilepsy Type
- Digital Birth Registration
- Dogs on Zoom
- Donkey & Elephant
- Don’t Get Sidetracked. Get Setapp
- Double Moon
- Double Moon
- Drowned Requiem
- Emergency Bikes
- Enjoy Before Returning
- Eurythenes plasticus
- Famous Orders
- Fantastic Voyage
- Farewell, work holiday parties
- Festive
- Flavour of Home
- Food Influencers Tasting Dog Food
- For Your Consideration
- Forever Lasting Moments
- Francesca
- Full Transparency
- Give For Good
- Glass Ceiling Breaker
- Go Back To Africa
- Good Morning World
- Green Instructions
- H&M Looop
- Hanoi Rising
- Heinz Draw Ketchup
- Heinz on Film
- Helpy Hour
- Home of the Billboards
- Hope Tape
- Hunted
- If you're outdoor, you need to protect yourself
- Infinite Bad Guy
- Instant Doctor
- Invisible Hate
- It's On Us
- Jif vs. Gif
- Just A Wall
- Ketchup Puzzle
- KFC Secret Menu
- Kitchen is for Everyone
- Kobe Bryant Tribute Cover
- Late Night Stores
- Life Below Water
- Light for Hope
- Littlest Bailout
- Live from the Library
- Living Radars
- Look To Speak
- Looks Like You Need to Let It Out
- Made to make a difference
- Mailchimp Annual Report
- Make It Canadian
- Make Movies Like The Movies
- Marital Bliss
- McDo
- Medal of Honor: Above and Beyond
- Meddle
- Meltdown Flags
- Merch Aid
- Messi X Budweiser 644
- Michelob ULTRA Courtside
- Microcodes
- Migrants on Amazon
- Mother Blanket
- MTN DEW Major Millions
- Narcostore.co
- Never Lost
- Never Stop. Never Settle 2020
- No Longer Popping
- Nobody Is Normal
- NZAF - Sperm Positive
- OMEGA MART “Grand Opening”
- On the Other Side
- Open Like Never Before
- Opportunity Knocks
- OREO Thins Protection Program
- PeaceCamo
- Pedestal Project
- Pensions Delivery
- Pillballs
- Pitvertising
- PIZZA HUT X IKEA Säva
- PLAY NZ - The world’s first gameplay walkthrough of a real country
- Playlist Timer
- Project Guideline
- Project Understood
- Propilot Golf Ball
- Proud Parent
- Publicly Traded
- r/Bank
- Radio Recliner
- Raising Profiles
- Reddit - Superb Owl
- Reddit - Up The Vote
- Relearn How to be Human
- Rising Time
- Roast Day
- Running Stories
- Safe Waze 2 Shop
- Safely Feel the Real World
- San Francisco Symphony Brand Identity
- Save it See it
- Saylists
- Search Black-owned
- Second Life
- See The Unseen
- She Can
- Shop Small Murals
- Shot on iPhone 11 Pro
- Shot on iPhone by Phillip Youmans
- Show Us - It's On Us
- SICK BEATS
- Signal for Help
- Sleeping Flags
- Smile strong
- Snap
- Stay Homecation
- Street It All
- Super Wendy's World
- Superbowl LV
- Tallk
- Terms Against Bullying
- That Look from Popeyes
- The 2030 Calculator
- The Artist
- The Big Danish Bacon Pre-Roll
- The Black Plaque Project
- The Call
- The Carbon Neutral Net
- The Clean Jersey Swap
- The Design For Everyone
- The Dissolving Bottle
- The Endless Letter on Instagram Stories
- The Eye Opening Test
- The Future Official Sponsors of the NWSL
- The Illegal Blood Bank - #BloodWithoutBias
- The Isolated Cinema
- The Last Dance Deep Fake
- The Match of Ages
- The Met Unframed
- The New National Anthem Edition
- The Norwegian Landscape / New Norwegian Passport
- The OREO Doomsday Vault
- The Parents
- The Prescription Paper Pill Bottle
- The River Apartments
- The Self Timing Soap
- The Show Must Go On
- The Stunt Double
- The Truth is Essential
- The Uncensored Library
- The Unfinished Votes
- The Vitals: True Nurse Stories
- The whole working-from-home thing
- The Whole Working-From-Home Thing
- This Girl Can
- Tipping Point
- Together, A Short Film You Can Buy
- Trapped
- Trendiest Apartment
- True Fashion
- True Name
- Tubbataha Coral Rip
- Uber Eats No Repeats
- Ultrasonic Maffia Call
- Unboxing Ibai
- Undercover Avatar
- Uni-Form
- Unseen Players
- UNseen Story
- Untouched by Light
- Upgrade
- Upstream
- VAR Promo
- Verizon Fortnite Stadium
- Victoria 1.8
- Water Index
- We Create
- Weird
- Welcome to the World, Baby.
- Welcome to Winona Photo Essay
- Wendy's. Now that you mention us.
- Whatever It Takes
- When It's All Over
- Wombstories
- You can't stop sisters
- You Can't Stop Sport
- You Can't Stop Us
- You Choose What They Chew
- You Love Me
- Your Way
- Ambient
- Applications
- Billboard
- Branded Book
- Branded Content
- Case Study
- Cinema
- Corporate/Brand Identity
- Digital
- Digital Installation
- Direct Marketing
- E-Commerce
- Events
- Gaming
- Integrated Media/360 Activation
- Interactive Outdoor Experience
- Mobile Advertising
- Music Video
- Others
- Outdoor/Out of Home
- Packaging Design
- Packaging, Branding & Design
- Poster
- Pre-Roll
- Product Design/Development
- Public Relations
- Radio
- Social Media
- Sponsoring
- Television
- Web Film
- Web Site
Creative Effectiveness
The Travis Scott Meal
AGENCY:
Wieden + Kennedy
BRAND:
McDonald's
CATEGORY:
Multi-Country or Global / Non-Profit / Charity
AWARD:
Silver
ADVERTISER: McDonald's