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2022 The One Show Award Winners
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- Brand-Side / In-House
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- SUSTAINABLE DEVELOPMENT PENCIL
- Social Media
- ., São Paulo
- +KNAUSS idea agency, Hamburg
- 4Creative, London
- 6D-K, Tokyo
- 21GRAMS, London
- 21GRAMS, New York
- 72andSunny, Los Angeles
- 72andSunny, Brooklyn
- 180LA, Los Angeles
- Accenture Song (formerly Kolle Rebbe), Hamburg
- Accenture Song DK, Copenhagen
- adam&eveDDB, London
- Africa, São Paulo
- Alma, Coconut Grove
- AMV BBDO, London
- Anomaly, New York
- Apple, Cupertino
- Area 23, An IPG Health Company, New York
- BABEL, Paris
- BBDO Belgium, Bruxelles
- BBDO Berlin
- BBDO Canada, Toronto
- BBDO Düsseldorf GmbH
- BBDO New York
- BBH New York
- BETC Paris, Pantin
- BWM isobar, Sydney
- CarbonFX
- Carmichael Lynch, Minneapolis
- Cheil China, Beijing
- Cheil España, Alcobendas
- Cheil, Seoul
- Clemenger BBDO Melbourne
- Commonwealth//McCann, Detroit
- Cossette, Toronto
- Creative X, San Francisco
- CYW, Madrid
- DAVID, Madrid
- DAVID, São Paulo
- David&Goliath, El Segundo
- DDB Budapest
- DDB Mudra, Mumbai
- DDB Paris
- DDB Sydney, Ultimo
- dentsu
- Dentsu Inc., Tokyo
- Dentsu Webchutney, Bengaluru
- dentsuMB, New York
- Doomsday, Miami
- draftLine
- DraftLine Maz Int., Bogotá
- DraftLine, Buenos Aires
- Droga5, New York
- Edelman, London
- Energy BBDO, Chicago
- Engine UK, London
- FCB Canada, Toronto
- FCB Chicago
- FCB India, Mumbai
- FCB New York
- FCB New Zealand, Auckland
- Fig, New York
- Forsman & Bodenfors Göteborg
- FRED & FARID New York
- Geometry Encompass, Mumbai
- Good Company
- Goodby Silverstein & Partners, San Francisco
- Google Creative Lab NY
- Google, Mountain View
- Grey Germany GmbH, Düsseldorf
- GSD&M, Austin
- GUT, Miami
- Gut, Sao Paulo
- Hakuhodo, Tokyo
- Havas Boston
- Havas Lisbon
- Havas New York
- Havas Paris, Puteaux
- Havas Sports & Entertainment, Puteaux
- Havas Worldwide Middle East, Dubai
- Herezie, Paris
- Highdive, Chicago
- INGO, DAVID
- Ingo, Stockholm
- Intouch Group, New York
- Joe Public, Johannesburg
- john st., Toronto
- Jung von Matt / Donau, Wien
- Jung von Matt AG, Hamburg
- Juniper Park\TBWA, Toronto
- Keko Dubai
- L&C, New York
- Landor, Paris
- Leo Burnett Chicago
- Leo Burnett Germany, Frankfurt am Main
- Leo Burnett, Sydney
- lg2, Toronto
- LLYC, Madrid
- Lucky Generals, London
- Madwell, Brooklyn,
- Marcel, Paris
- McCann Health, New Jersey
- McCann London
- McCann Paris, Neuilly sur Cedex
- Mischief @ No Fixed Address
- MoJo Supermarket, New York
- mortierbrigade, Brussels
- Mother London, London
- MOTIVE Inc., Tokyo
- MullenLowe Global, London
- Narrator, Inc., Los Angeles
- No Fixed Address, Toronto
- NOMINT, London
- O Positive, Santa Monica
- Observatory Marketing, New York
- Ogilvy Chicago
- Ogilvy Germany, Frankfurt am Main
- Ogilvy India, Mumbai
- Ogilvy Mexico, México City
- Ogilvy New York
- Ogilvy Social.Lab Belgium, Brussels
- Ogilvy Social.Lab Poland, Warsaw
- Ogilvy Thailand, Bangkok
- Ogilvy, London
- Ogilvy, New York
- OneMethod
- Palette Group, New York
- Perfect Fools, Stockholm
- POL Oslo
- PS21, Madrid
- Publicis Conseil, Paris
- Publicis Emil, Brussels
- Publicis Groupe, New York
- Publicis Italy, Milan
- R/GA, New York
- Rethink Communications Inc., Montreal
- Rethink Communications Inc., Toronto
- Rethink Communications Inc., Vancouver
- Riff Raff Films, London
- RPA, Santa Monica
- Saatchi & Saatchi France, Paris
- Saatchi & Saatchi Ukraine, Kiev
- Saatchi & Saatchi, New York
- Sancho BBDO, Bogotá
- Serviceplan Campaign, Hamburg
- Serviceplan Group, Munich
- Shenzhen Dotwell Culture
- SID LEE MONTREAL
- Six Tokyo
- Smartypants, New York
- Socialclub, Paris
- Somesuch LA
- Special Group, Auckland
- Special Group, New York
- Tátil Design, Sáo Conrado
- TAXI Vancouver
- TBWA \ Nicaragua, Managua
- TBWA\Chiat\Day New York
- TBWA\Media Arts Lab, Los Angeles
- TBWA\Media Arts Lab, Shanghai
- TBWA\PARIS, Boulogne-Billancourt
- Tencent, Shenzhen
- the community, Miami
- The Family, Amsterdam
- This is Pacifica, Porto
- thjnk Hamburg
- Uncommon Creative Studio, London
- Verizon Creative Marketing, New York
- VML (formerly WT), Buenos Aires
- VML Dubai
- VML Grey Colombia, Bogotá
- VML, Kansas City
- Voskhod, Ekaterinburg
- We Believers, New York
- Wieden + Kennedy, Portland
- Wieden + Kennedy, São Paulo
- Wunderman Thompson UK, London
- Wunderman Thompson, Bogotá
- Wunderman Thompson, Milan
- Wunderman Thompson, Santiago
- Wunderman Thompson, Sâo Paulo
- Wunderman Thompson, Sydney
- YouTube Creative Studio, New York
- Zulu Alpha Kilo, Toronto
- AB Inbev
- ABInbev / Grupo Modelo
- Abbott Laboratories/Freestyle Libre
- Activision
- Activision Blizzard
- Air Canada
- Airbnb
- Alcaldía de Soacha
- Alliance contre le tabac
- Amazon
- Amazon.com, Inc.
- Anglicare WA
- Anheuser-Busch Companies, Inc.
- Apple
- Apple Inc.
- Asian American Federation
- Association L’Enfant Bleu
- AstraZeneca
- Azgard Nine Limited
- BYJU'S
- Bacardi
- Beam Suntory
- Berliner Verkehrsbetriebe (BVG)
- Burberry
- Burger King
- CRIS against Cancer
- Campari Group
- Campbell Soup Company
- Canadian Paralympic Committee
- Canadian Women’s Foundation / Women’s Funding Network
- Capitol Records
- Carlton & United Breweries
- Champion
- Change the ref
- Channel 4
- Chicago International Film Festival
- Chicken Licken
- Chipotle
- City of Chicago
- Columbia Journalism Review
- Converse
- Daiichi Sankyo
- Decathlon
- Diageo
- Diario La Prensa
- Distance
- Dole Food Company, Inc.
- DoorDash
- Dubai Tourism (Department of Tourism and Commerce Marketing)
- E-Dina
- Ellen MacArthur Foundation
- Equal Pay Day / zijkant
- FTX
- Family Equality
- Folha de S.Paulo
- Fondation de France
- Frauen aufs Podium
- Friends
- Frito-Lay, Inc.
- G-STAR RAW
- Garvan Institute of Medical Research
- General Motors Corp.
- Girls Who Code
- Good Fortune Bar
- Greenpeace
- Group for Research and Education on Marine Mammals
- Guides TAO
- H&M
- HSBC
- Handsaway
- Heetch
- Heineken
- Hip Hop Public Health (HHPH)
- Honda Motor Co., Ltd.
- House of Lapland
- IKEA
- Insmed
- International Commitee of Red Cross
- International Paralympic Committee
- International Union for Conservation of Nature
- J.M. Smucker Company
- Jeju Tourism Organization
- Johnson & Johnson
- Juranyi theater
- KFC
- Kraft Foods, Inc.
- Kraft Heinz
- Kyiv Pride
- LVMH
- Lacoste
- Le Chocolat Des Francais
- Lenovo
- Lululemon
- Magazine Luiza
- Mars, Inc.
- Mars-Wrigley
- McDonald's
- Meow Wolf
- Mercado Livre
- Mercedes-Benz
- Meta
- Microsoft
- Mondelez
- Mondelez International
- Motor Neurone Disease Association
- Multiopticas
- NEXUSVII
- NRJ Belgium / Pink Ribbon
- NYCNext
- Nagasaki Shimbunsha
- National Magazine Awards Foundation
- Netflix
- Newark Happening
- Nike
- Novartis
- Nubank
- Oatly
- Observatoire des Inégalités
- Offf International Festival
- Otsuka Pharmaceutical
- Over the Bridge
- PENNY
- PepsiCo Inc.
- Pfaff Harley-Davidson
- Phexxi
- Porsche
- Posten
- Procter & Gamble
- Progressive Insurance
- Project Amplify
- Raparigas da Bola
- Relate
- Represent Us
- Rio Carnaval
- Rocket Mortgage
- Russian LGBT Network
- Rémy Martin
- SC Johnson
- Samsung
- Sandy Hook Promise
- Santé Publique France (INPES)
- Save the Children
- SickKids Foundation
- Snap inc
- Spinneys
- Spotify
- Stand for the Silent
- Suncorp Metway
- Tencent
- Terres Des Femmes
- The Canadian Centre for Child Protection
- The Chrysalis Initiative
- The Connections Project
- The Human Rights Foundation
- The Kiyan Prince Foundation
- The Lego Group
- The New York Times Company
- The Nippon Foundation
- The Pokemon Company
- The Times of India
- The Tokyo Organising committee of the Olympic and Paralympic Games
- TikTok
- Tinder
- Totetsu Kogyo
- Tourism Authority of Thailand X YGGDRAZIL
- Transavia
- Tretorn
- UNAIDS
- Uber Eats
- Ubisoft
- Unilever
- Universal Music Group
- Ursula Karven/ Frauen100/ hell & karrer communications
- Verizon
- Vice Media
- Vienna Tourist Board
- Volkswagen
- WWF
- Waka Kotahi
- Walmart
- Wendy's
- Wieden + Kennedy
- Wingstop
- Women's Shelters Canada
- Youtube
- Zillow
- Zulu Alpha Kilo
- adidas
- my CLINIC
- ACT - Alliance contre le tabac
- Abbott Laboratories/Freestyle Libre
- Activision Blizzard/ Call of Duty
- Air Canada
- Airbnb
- Alcaldía de Soacha
- Alcoholics
- Alima
- Amazon
- Amazon Alexa
- Amazon Prime Video
- Amstel Light
- Anglicare WA
- Apple
- Apple Music
- Apple TV+
- Apple, iPhone
- Asian American Federation
- AstraZeneca
- Azgard9
- BEES
- BYJU'S
- Bacardi
- Berliner Verkehrsbetriebe (BVG)
- Bud Light
- Burberry
- Burger King
- Bush's Beans
- CRIS against Cancer
- Cadbury Celebrations
- Call of Duty Vanguard
- Call of Duty: Vanguard
- Canadian Centre for Child Protection
- Canadian Paralympic Committee
- Canadian Women’s Foundation / Women’s Funding Network
- Champion
- Change the Ref Inc.
- Change the ref
- Channel 4
- Chevrolet Silverado EV
- Chicago International Film Festival
- Chicken Licken
- Chicken Licken Soul Food
- Chipotle
- City of Chicago
- Columbia Journalism Review
- Converse
- Corona
- Crown Royal
- Crypto exchange FTX
- Da 5 Bloods
- Decathlon
- Distance
- Dole Sunshine Company + Ananas Anam
- DoorDash
- Dove
- Dubai Tourism
- Ellen MacArthur Foundation
- Enfant Bleu
- Extra
- Facebook App/Groups
- Family Equality
- Far Cry 6
- Folha de S.Paulo
- Fondation de France
- Frauen aufs Podium
- Friends
- Frito-Lay, North America - Cheetos
- G-Star
- GREMM
- Garvan Institute of Medical Research
- Girls Who Code
- Goldfish
- Good Fortune
- Google Earth
- Google Pixel 6
- Greenpeace
- Guides TAO
- H&M
- HSBC
- Handsaway
- Heetch
- Heineken
- Heinz
- Hennessy
- Hip Hop Public Health
- Honda
- House of Lapland
- IKEA
- Injectafer
- Insmed
- International Commitee of Red Cross
- International Paralympic Committee
- International Union for Conservation of Nature
- Iphone 13 pro
- Jeju Tourism Organization
- Jif
- Johnson & Johnson
- Juranyi
- KFC
- King of Glory
- Kraft Heinz
- KyivPride
- La Prensa
- Lacoste
- Le Chocolat des Francais
- Lego
- Lenovo
- Lifebuoy
- Lululemon
- Magazine Luiza
- McDonald's
- Meow Wolf
- Mercado Livre
- Mercado Livre (Ebazar)
- Mercedes-Benz
- Michelob Ultra
- Motor Neurone Disease Association
- Multiópticas
- NRJ Belgium & Pink Ribbon
- NYCNext
- Nagasaki Shimbun
- National Magazine Awards Foundation
- Netflix
- Newark Happening
- Nike
- Novartis
- Nubank
- OBSERVATOIRE DES INEGALITES
- OFFF
- OREO (Mondelez International, Inc.)
- Oatly
- Observatoire des inégalités
- Oculus
- Oreo
- Over the Bridge
- Penny
- Pepsi
- Phexxi
- Pocari Sweat
- Pokemon
- Porsche Taycan
- Posten
- Progressive insurance
- Project Amplify
- Raid
- Raparigas da Bola
- Relate
- Represent Us
- Rexona
- Rio Carnaval
- Rocket Mortgage
- Russian LGBT Network
- Rémy Martin
- SANTÉ PUBLIQUE FRANCE
- Samsung
- Sandy Hook Promise
- Save the Children
- Shakti / Times of India
- Sheba
- Sickkids Foundation
- Sipsmith
- Snapchat
- Spinneys
- Spotify
- Stand for the Silent x Kazoo
- Suncorp
- Tencent WE Summit
- Terres Des Femmes
- The Academic
- The Ali Forney Center
- The Chrysalis Initiative
- The Connections Project
- The Human Rights Foundation
- The Kiyan Prince Foundation
- The New York Times
- The Nippon Foundation
- The Tokyo Organising committee of the Olympic and Paralympic Games
- Tide
- Tiendacerca.co
- TikTok
- Tinder
- Totetsu Kogyo
- Tough Turban
- Tourism Authority of Thailand X YGGDRAZIL
- Transavia
- Tretorn x Sea Life Trust
- UNAids
- UNLABELED
- Uber Eats
- Universal Music x Spotify
- Ursula Karven/ Frauen100/ hell & karrer communications
- VICE World News
- VIZIO
- Verizon
- Victoria
- Victoria Bitter
- Vienna Tourist Board
- Volkswagen Golf
- WWF
- WWF Chile
- WWF’s Arctic Programme
- Waka Kotahi
- Walmart
- Waterlight
- Wendy's
- Wieden + Kennedy
- Wingstop
- Women's Shelters Canada
- Xbox
- YouTube
- Zijkant / Equal Pay Day
- Zillow
- Zulu Alpha Kilo
- adidas
- iPhone
- iPhone 13
- my CLINIC
- "Vanguards of Photography" - WWII Like Never Seen Before
- #BetterWithPepsi
- #BuyBackFriday
- #DerrièreLePaquet
- #RECEATS
- #TeamUpForExcellence
- #TURNTOCOLD
- 13865 Black Dots And 2 Red Dots
- 5G Built for Gamers
- 9/12: The Untold Story of Reconnecting New York
- 911, What's Your Emergency?
- A 65-Year Partnership
- A Song for Every CMO
- A Word
- Abolish Paragraph 219A
- Act against Algorithm
- AirMax Day
- Alexa's Body
- An Unlikely Friendship
- Apple Music Spatial Audio Launch
- Apple Tv+ Ted Lasso - Toast Me
- Auditorial
- Be A Light
- Bedtime Stories
- Bee Influencer
- Behind The Mac
- Better With Pepsi
- Beyond Generations
- Beyond the Surface
- Billie Eilish x Beat Saber
- Black Business Beats
- Bring Back Lockdown
- Building A More Inclusive Camera, Together
- Bullying Out Of Home
- Can't negotiate the melting point of ice
- Cheetle iD
- Chicago Not In Chicago
- Chicharron Run
- Circular Design for Fashion
- Cirkulär
- CO2AT
- Confusing Times
- Convergence Station
- Cook, Fumble
- Courage is Beautiful
- Creativity is Essential
- Creativity is Essential
- Data for store
- David's Unusables
- Degree Inclusive
- Detectives
- Disease Dilemmas
- Doin' Laps
- DojaCode
- Don't Miss out
- Dr. Rick
- Drawn Closer
- Dream House
- Drive 2 Extremes
- Dubai Presents...
- Earth is Saying
- EatQual
- Erase The Line
- Eurythenes plasticus
- Even More Confusing Times
- Fearless Night
- FEEL
- Feel The Fire
- Fellini Forward
- Fight Sexism With Sexism
- Find Your Own Way
- For When It's Time
- Future
- Future
- Gender Gaps
- Gerry's Partisan Pizza
- Go for the Handful
- Golf Ad Break Championship Hype Reel
- Google - Auditorial
- Google - Black Owned Friday
- Green Instructions
- H is for Handwashing
- Hackwashing
- Happy Birthday, Twitter
- Hate to protect
- Hear My Voice/Escucha Mi Voz
- Heart
- Heinz Hot Dog Pact
- Hellblade 2
- hello literally everyone
- Hennesscreen
- Hi Toilet
- Hidden Spots
- Home Safe
- Home Sweet Home
- Honor Of Kings-Flourishing Age
- Hope Grows
- Human Bait
- Independent Journalism for an Independent Life
- iPhone 13 Pro
- It's A New World Of Cocktails
- Keep It Real Meals
- KFCinema
- KFCopypaste
- Let’s Talk the Joy of Later Life Sex
- Life, Scripted
- Lil Sugar
- Lil Sugar - Master of Disguise
- Long Live the Prince
- Lost Tapes of the 27 Club
- Love Has No Boundaries
- Love, Lawyers, and The Government
- Master Ji
- Meat?
- Millboard
- Mix4Boobs
- MLKonMLK
- Moldy Whopper
- Monopoly des Inégalités
- MONOPOLY OF INEQUALITIES
- Motherland Pride
- Mothers
- Music Liberates Music Mixtape
- Mystery Sniper
- N4TURE'S NUMB3R5
- National Magazine Awards
- Nature is calling for help
- New Generation
- New Iconic Kisses
- New Logo Redesign
- New York State of Mind
- Nikesync
- Not Paris
- Not Your Summer
- Nous Les Amoureux
- Now You Know
- One
- One House to save many
- One Second Suit
- Only Keep the Best of France
- Open Spaces
- OREO Thins Protection Program
- OREO x Pokémon
- Our Land
- Our Little World
- Out of Ink
- Out of Sight
- Outlaw Runners
- Outlaws Runners
- PALE BLUE DOT
- Paralympic Vs. Olympic: 50m freestyle
- Piñatex
- Plastic Fishing
- Pokémon Wonder
- Project Courage
- Repurposeful Instructions
- Reverse Label
- Reverse Selfie
- Reverse Weave Week
- Rio Carnaval
- Roast Day
- Salla 2032
- Save it See it
- Save Our Species
- Saving Simon
- Sea Level Re-boot
- Seen on Pixel
- Self-Exam Filter
- Shah Rukh Khan-My-Ad
- Shopping Inside Songs
- Shot on iPhone 13 Pro: Chinese New Year - The Comeback
- Shutter Ads
- Sign Planning For A Clinic Embodying Its Concept
- Signal for Help
- Sipsmith Official Tennis
- Skate Nation Ghana
- Slow Road
- Slow The Burn
- Social Bullets
- Soul Fuel Safe Lamp
- Start Up - 45 Years Of Apple Sounds
- Strangers
- Super Human. Tokyo 2020
- Swipe Night: Killer Weekend
- Teenage Dream
- The Battle Inside
- The Big Sneeze
- The Bread Exam
- The Breakaway
- The BVG Hempticket
- The Cost of Bullying
- The Cristiano Bottle
- The Day After Women's Day Newspaper
- The Heinicke Deal
- The Homeless Bank Account
- The Impossible Combo
- The Inevitable News
- The Journey
- The Last Possession
- The Lil Jif Project
- The Lost Class
- The Micropedia of Microaggressions
- The Milk Captcha
- The Mirror
- The Most Valuable News
- The Most Wanted Portrait
- The Netflix Marquee
- The Night is Young
- The Nominate Me Selfie
- The Repeater
- The Rhythm of Denim
- The Soul Of America
- The Spotify Charthack
- The Truth Takes a Journalist
- The Unfiltered History Tour
- The Wish
- The Wish
- Theater To Go
- Thighstop
- Tienda Cerca
- Timelapse In Google Earth
- Tired Greatness
- Tokyo 2020 Sport Pictograms
- Toll Booth
- Totetsu Training Institute
- Tough Turban
- Tough Turban
- Uber Don't Eats
- Uber Heetch
- Unbreakable
- Uncomfortable Truth
- Undercover Avatar
- UnF**k It
- Unity Laces
- Unknown Heroes
- UNLABELED
- VB SOLAR EXCHANGE
- Warzone in Paradise
- Waterlight: The clean energy revolution is here
- We Are The Solution
- We Change The Game When We Find Each Other
- We Will Become Better
- WE, THE LOVERS
- Welcome To Newark
- Welcome to the Flavourhood
- WeThe15
- We’re Here
- WhatsApp Check It Before You Share It
- When Harry met Santa
- Where Are You Really From?
- Whopper Heist
- Winter Appeal 2021
- Xbox Equality Controller
- Year in Search
- You Are A Gamer And Don’t Know It
- You Have To See It
- You Make the Rules
- ‘Tis the season to believe
- Ambient
- Billboard
- Branded Content
- Brochure
- Case Study
- Cinema
- Corporate Communication
- Digital
- Digital Billboard/Poster
- Direct Marketing
- E-Commerce
- Events
- Gaming
- Integrated Media/360 Activation
- Logotype
- Mobile Advertising
- Movie Trailer
- Music Video
- Newspaper
- Other Collateral
- Others
- Outdoor/Out of Home
- Packaging Design
- Packaging, Branding & Design
- Poster
- Product Design/Development
- Public Relations
- Radio
- Social Media
- Television
- Television & Cinema
- Web Film
- Web Site
CMO Pencil
Seen on Pixel - Real Tone
AGENCY:
GUT
BRAND:
Google Pixel 6
CATEGORY:
CMO Pencil
AWARD:
CMO Pencil
ADVERTISER: Google