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The Loeries

Creative Award
Johannesburg, South Africa

2018 The Loeries Award Winners

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M&C Saatchi Abel, Cape Town
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2018 Loerie Awards - Grand Prix - Tactical use of Newspaper - Type A
Print Communication

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Tactical use of Newspaper - Type A
AWARD: Grand Prix
ADVERTISER: Nando's

2018 Loerie Awards - Campaign Gold - Mixed-Media Campaign - Type B
Communication Design

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Mixed-Media Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Nando's

2018 Loerie Awards - Gold - Single Medium Element - Type B
Media Innovation

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Single Medium Element - Type B
AWARD: Gold
ADVERTISER: Nando's

2018 Loerie Awards - Campaign Gold - PR Campaign - Type B
PR & Media Communication

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: PR Campaign - Type B
AWARD: Campaign Gold
ADVERTISER: Nando's

2018 Loerie Awards - Campaign Silver - Digital Integrated Campaign - Type B
Digital & Interactive Communication

#RightMyName

AGENCY: M&C Saatchi Abel
BRAND: Nando's
CATEGORY: Digital Integrated Campaign - Type B
AWARD: Campaign Silver
ADVERTISER: Nando's

2018 Loerie Awards - Campaign Silver - Radio Station Commercials - Type A
Radio & Audio

Slay Queen Makoti

AGENCY: M&C Saatchi Abel
BRAND: Windhoek Beer
CATEGORY: Radio Station Commercials - Type A
AWARD: Campaign Silver
ADVERTISER: Namibia Breweries Ltd

2018 Loerie Awards - Campaign Silver - Branded Content Video – Series - Type A
Film

The Birth of a Tasty Hero

AGENCY: M&C Saatchi Abel
BRAND: Zang
CATEGORY: Branded Content Video – Series - Type A
AWARD: Campaign Silver
ADVERTISER: Zang Chocolate

2018 Loerie Awards - Campaign Bronze - Identity Programmes - Type B
Communication Design

Logo

AGENCY: M&C Saatchi Abel
BRAND: Zeitz MOCAA
CATEGORY: Identity Programmes - Type B
AWARD: Campaign Bronze
ADVERTISER: Zeitz Museum of Contemporary Art Africa

2018 Loerie Awards - Campaign Bronze - Identity Programmes - Type B
Communication Design

Branding work

AGENCY: M&C Saatchi Abel
BRAND: Zeitz MOCAA
CATEGORY: Identity Programmes - Type B
AWARD: Campaign Bronze
ADVERTISER: Zeitz Museum of Contemporary Art Africa

2018 Loerie Awards - Campaign Bronze - Identity Programmes - Type B
Communication Design

Brand Identity

AGENCY: M&C Saatchi Abel
BRAND: Zeitz MOCAA
CATEGORY: Identity Programmes - Type B
AWARD: Campaign Bronze
ADVERTISER: Zeitz Museum of Contemporary Art Africa

2018 Loerie Awards - Campaign Bronze - Identity Programmes - Type B
Communication Design

An Icon for an Icon Zeitz MOCAA Brand Identity

AGENCY: M&C Saatchi Abel
BRAND: Zeitz MOCAA
CATEGORY: Identity Programmes - Type B
AWARD: Campaign Bronze
ADVERTISER: Zeitz Museum of Contemporary Art Africa

2018 Loerie Awards - Bronze - Direct & Promotional Mail - Type A
Communication Design

It’s Going to be Wild

AGENCY: M&C Saatchi Abel
BRAND: M&C Saatchi Abel
CATEGORY: Direct & Promotional Mail - Type A
AWARD: Bronze
ADVERTISER: M&C Saatchi Abel

2018 Loerie Awards - Bronze - Ambient - Type A
Live Communications

Test Run a Dog

AGENCY: M&C Saatchi Abel
BRAND: Darg Animal Rescue
CATEGORY: Ambient - Type A
AWARD: Bronze
ADVERTISER: Darg Animal Rescue