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D&AD Awards

Creative Award
London, United Kingdom

2016 D&AD Awards Award Winners

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2016 D&AD - Black Pencil - Service Innovations
Creativity for Good

3 Words To Address The World

AGENCY: WHAT3WORDS
BRAND: What3Words
CATEGORY: Service Innovations
AWARD: Black Pencil
ADVERTISER: What3Words

2016 D&AD - White Pencil - Service Innovations
Creativity for Good

CLEVER BUOY

AGENCY: M&C Saatchi
BRAND: Optus
CATEGORY: Service Innovations
AWARD: White Pencil
ADVERTISER: Optus Pty. Ltd.

2016 D&AD - Yellow Pencil - Direct Mail
Direct

The HIV+ Issue

AGENCY: Saatchi & Saatchi Geneva
BRAND: Vangardist Magazine
CATEGORY: Direct Mail
AWARD: Yellow Pencil
ADVERTISER: Vangardist Magazine

2016 D&AD - Yellow Pencil - Direct Acquisition & Retention
Direct

The Interactive Form

AGENCY: BETC Paris
BRAND: Canal +
CATEGORY: Direct Acquisition & Retention
AWARD: Yellow Pencil
ADVERTISER: Canal+

2016 D&AD - Yellow Pencil - Integrated Digital Campaigns
Digital Marketing

Groceries Not Guns

AGENCY: Grey Canada
BRAND: Moms Demand Action for Gun Sense in America
CATEGORY: Integrated Digital Campaigns
AWARD: Yellow Pencil
ADVERTISER: Moms Demand Action for Gun Sense in America

2016 D&AD - Yellow Pencil - Branded Content & Entertainment - Live Experience
Branded Film Content & Entertainment

Unforgotten (Case Film)

AGENCY: FCB Chicago
BRAND: Illinois Council Against Handgun Violence
CATEGORY: Branded Content & Entertainment - Live Experience
AWARD: Yellow Pencil
ADVERTISER: Illinois Council Against Handgun Violence

2016 D&AD - Yellow Pencil - Best Public Affairs Campaign
PR

Holograms For Freedom

AGENCY: DDB Madrid
BRAND: No Somos Delito
CATEGORY: Best Public Affairs Campaign
AWARD: Yellow Pencil
ADVERTISER: No Somos Delito

2016 D&AD - Yellow Pencil - Innovative Media
Integrated & Innovative Media

Emoji Ordering

AGENCY: CP+B
BRAND: Domino's Pizza
CATEGORY: Innovative Media
AWARD: Yellow Pencil
ADVERTISER: Domino's Pizza

2016 D&AD - Yellow Pencil - Integrated - Large Business (over 500 employees)
Integrated & Innovative Media

Newcastle Band of Brands

AGENCY: Droga5
BRAND: Newcastle Brown Ale
CATEGORY: Integrated - Large Business (over 500 employees)
AWARD: Yellow Pencil
ADVERTISER: Heineken

2016 D&AD - Yellow Pencil - Mobile Apps
Mobile Marketing

Make Up Genius

AGENCY: McCann Paris
BRAND: L'Oréal
CATEGORY: Mobile Apps
AWARD: Yellow Pencil
ADVERTISER: L'Oréal

2016 D&AD - Yellow Pencil - Direct Product & Service
Direct

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Direct Product & Service
AWARD: Yellow Pencil
ADVERTISER: DB Breweries Ltd.

2016 D&AD - Yellow Pencil - Ambient
Outdoor Advertising

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Ambient
AWARD: Yellow Pencil
ADVERTISER: DB Breweries Ltd.

2016 D&AD - Yellow Pencil - Creative Use of Media
PR

Paradise Hill

AGENCY: FCB New Zealand
BRAND: It’s Not OK / HOME Magazine
CATEGORY: Creative Use of Media
AWARD: Yellow Pencil
ADVERTISER: Family Violence. It’s Not OK

2016 D&AD - Yellow Pencil - Use of Direct Media
Media

Soap Bus Ticket

AGENCY: Leo Burnett Solutions Inc.
BRAND: Asiri Hospital Group
CATEGORY: Use of Direct Media
AWARD: Yellow Pencil
ADVERTISER: Asiri Hospital Group

2016 D&AD - Yellow Pencil - Poster Advertising/Enhanced Posters
Outdoor Advertising

Survival Billboard

AGENCY: McCann London
BRAND: Xbox
CATEGORY: Poster Advertising/Enhanced Posters
AWARD: Yellow Pencil
ADVERTISER: Microsoft

2016 D&AD - Yellow Pencil - Use of Social Media
Digital Marketing

I am a Witness

AGENCY: Goodby Silverstein & Partners
BRAND: Adobe + AdCouncil
CATEGORY: Use of Social Media
AWARD: Yellow Pencil
ADVERTISER: Adobe + AdCouncil

2016 D&AD - Yellow Pencil - Earned Media - Large Business (over 500 employees)
Integrated & Innovative Media

Do It Yoursef McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Earned Media - Large Business (over 500 employees)
AWARD: Yellow Pencil
ADVERTISER: Burger King + Peace One Day

2016 D&AD - Yellow Pencil - Integrated Digital Campaigns
Digital Marketing

Do It Yoursef McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Integrated Digital Campaigns
AWARD: Yellow Pencil
ADVERTISER: Burger King + Peace One Day

2016 D&AD - Yellow Pencil - Use of Integrated Media
Media

Do It Yoursef McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Use of Integrated Media
AWARD: Yellow Pencil
ADVERTISER: Burger King + Peace One Day

2016 D&AD - Yellow Pencil - Best Integrated Campaign
PR

Do It Yoursef McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Best Integrated Campaign
AWARD: Yellow Pencil
ADVERTISER: Burger King + Peace One Day