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American Advertising Awards, ADDY

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2004 American Advertising Awards, ADDY Award Winners

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2004 American Advertising Federation - Global Gold ADDY - Consumer Services, Communications Regional/National TV, Single Spots
THE WINNERS

Idle Thumbs

AGENCY: Y&R London
BRAND: Virgin Mobile
CATEGORY: Consumer Services, Communications Regional/National TV, Single Spots
AWARD: Global Gold ADDY

2004 American Advertising Federation - Global Gold ADDY - Coca-Cola de Argentina
THE WINNERS

For Everyone

AGENCY: McCann Buenos Aires
BRAND: 46664/Coca-Cola
CATEGORY: Coca-Cola de Argentina
AWARD: Global Gold ADDY

2004 American Advertising Federation - Global Gold ADDY - Consumer Services, Communications Regional/National TV, Single Spots
THE WINNERS

Coincidence

AGENCY: Mother London
BRAND: Orange
CATEGORY: Consumer Services, Communications Regional/National TV, Single Spots
AWARD: Global Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Services - Regional/National TV Campaigns
THE WINNERS

Drama

AGENCY: BBDO New York
BRAND: Fedex
CATEGORY: Consumer Services - Regional/National TV Campaigns
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Services - Regional/National TV Campaigns
THE WINNERS

Chinese Office

AGENCY: BBDO New York
BRAND: Fedex
CATEGORY: Consumer Services - Regional/National TV Campaigns
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Services, Retail Regional/National TV, Single Spots
THE WINNERS

Drama

AGENCY: BBDO New York
BRAND: Fedex
CATEGORY: Consumer Services, Retail Regional/National TV, Single Spots
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Services - Regional/National TV Campaigns
THE WINNERS

Career Maker

AGENCY: BBDO New York
BRAND: Fedex
CATEGORY: Consumer Services - Regional/National TV Campaigns
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Products - Regional/National TV Campaigns
THE WINNERS

Juice

AGENCY: DeVito/Verdi
BRAND: Meijer
CATEGORY: Consumer Products - Regional/National TV Campaigns
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Products, Food Regional/National TV, Single Spots
THE WINNERS

Spinach

AGENCY: DeVito/Verdi
BRAND: Meijer
CATEGORY: Consumer Products, Food Regional/National TV, Single Spots
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Products - Regional/National TV Campaigns
THE WINNERS

Spinach

AGENCY: DeVito/Verdi
BRAND: Meijer
CATEGORY: Consumer Products - Regional/National TV Campaigns
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Outlets - Regional/National TV Campaigns
THE WINNERS

Mom

AGENCY: DeVito/Verdi
BRAND: Meijer
CATEGORY: Consumer Outlets - Regional/National TV Campaigns
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Outlets - Regional/National TV Campaigns
THE WINNERS

Paper

AGENCY: DeVito/Verdi
BRAND: Meijer
CATEGORY: Consumer Outlets - Regional/National TV Campaigns
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Outlets (49.H-49.L) Regional/National TV Campaigns
THE WINNERS

Pencil

AGENCY: DeVito/Verdi
BRAND: Meijer
CATEGORY: Consumer Outlets (49.H-49.L) Regional/National TV Campaigns
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Services, Health Care Services Regional/National TV, Single Spots
THE WINNERS

Hornet's Nest

AGENCY: GSD&M
BRAND: UnitedHealthcare
CATEGORY: Consumer Services, Health Care Services Regional/National TV, Single Spots
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Services, Health Care Services Regional/National TV, Single Spots
THE WINNERS

Lion

AGENCY: GSD&M
BRAND: UnitedHealthcare
CATEGORY: Consumer Services, Health Care Services Regional/National TV, Single Spots
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Services, Entertainment/Lotteries Regional/National TV, Single Spots
THE WINNERS

Drive Thru

AGENCY: GSD&M
BRAND: CBS Sports
CATEGORY: Consumer Services, Entertainment/Lotteries Regional/National TV, Single Spots
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Products, Automotive (Vehicles Only) Regional/National TV, Single Spots
THE WINNERS

Big Race

AGENCY: Modernista!
BRAND: Hummer
CATEGORY: Consumer Products, Automotive (Vehicles Only) Regional/National TV, Single Spots
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Products, Automotive (Vehicles Only) Regional/National TV, Single Spots
THE WINNERS

Summer Driving

AGENCY: Publicis New York
BRAND: BMW
CATEGORY: Consumer Products, Automotive (Vehicles Only) Regional/National TV, Single Spots
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Animation or Special Effects (Video, Film, Internet)
THE WINNERS

Headbangers

BRAND: Pioneer
CATEGORY: Animation or Special Effects (Video, Film, Internet)
AWARD: Gold ADDY

2004 American Advertising Federation - Gold ADDY - Consumer Outlets, Retail Stores Regional/National TV, Single Spots
THE WINNERS

Role Reversal

AGENCY: Cliff Freeman & Partners
BRAND: Value City
CATEGORY: Consumer Outlets, Retail Stores Regional/National TV, Single Spots
AWARD: Gold ADDY