Cristal Media & ADvertising Summit Winners

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Mattel, Inc.
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2012 Cristal  - Sapphire - Viral Mechanism (Device and Creation, including Social)
Digital & Mobile

TwitterScrabble

AGENCY: Duval Guillaume
BRAND: Scrabble Trickster
YEAR: 2012
CATEGORY: Viral Mechanism (Device and Creation, including Social)
AWARD: Sapphire
ADVERTISER: Mattel, Inc.

2012 Cristal  - Sapphire - Best Use or Integration of Gaming
Brand Entertainment & Contents

TwitterScrabble

AGENCY: Duval Guillaume
BRAND: Scrabble Trickster
YEAR: 2012
CATEGORY: Best Use or Integration of Gaming
AWARD: Sapphire
ADVERTISER: Mattel, Inc.

2012 Cristal  - Sapphire - Best Use or Integration of Gaming
Brand Entertainment & Contents

Twitterscrabble

AGENCY: Duval Guillaume
BRAND: Mattel
YEAR: 2012
CATEGORY: Best Use or Integration of Gaming
AWARD: Sapphire
ADVERTISER: Mattel, Inc.

2010 Cristal  - France Special Mention - Viral Film
FILM

The Block Project

AGENCY: Ogilvy Paris
BRAND: Scrabble
YEAR: 2010
CATEGORY: Viral Film
AWARD: France Special Mention
ADVERTISER: Mattel, Inc.

2010 Cristal  - France Special Mention - Entertainment, Games, Sports, Tourism
PRESS

Dog

AGENCY: Ogilvy Paris
BRAND: Pictionary
YEAR: 2010
CATEGORY: Entertainment, Games, Sports, Tourism
AWARD: France Special Mention
ADVERTISER: Mattel, Inc.

2010 Cristal  - France Special Mention - Entertainment, Games, Sports, Tourism
PRESS

Miss Universe

AGENCY: Ogilvy Paris
BRAND: Pictionary
YEAR: 2010
CATEGORY: Entertainment, Games, Sports, Tourism
AWARD: France Special Mention
ADVERTISER: Mattel, Inc.

2010 Cristal  - France Special Mention - Entertainment, Games, Sports, Tourism
PRESS

Groom

AGENCY: Ogilvy Paris
BRAND: Pictionary
YEAR: 2010
CATEGORY: Entertainment, Games, Sports, Tourism
AWARD: France Special Mention
ADVERTISER: Mattel, Inc.