AGENCY:
Happiness / An FCB alliance
BRAND:
Lay's
CATEGORY:
New Realities & Voice Activation
AWARD:
Gold Spike
ADVERTISER: PepsiCo Inc.
AGENCY:
Happiness / An FCB alliance
BRAND:
Lay's
CATEGORY:
Use of Technology
AWARD:
Silver
ADVERTISER: PepsiCo Inc.
AGENCY:
Happiness / An FCB alliance
BRAND:
Lay's
CATEGORY:
Use of Digital Platforms
AWARD:
Bronze
ADVERTISER: PepsiCo Inc.
AGENCY:
Happiness / An FCB alliance
BRAND:
Lay's
CATEGORY:
Native & Built-in Feature Integration
AWARD:
Bronze
ADVERTISER: PepsiCo Inc.
AGENCY:
Happiness / An FCB alliance
BRAND:
Lay's
CATEGORY:
New Realities & Voice Activation
AWARD:
Bronze
ADVERTISER: PepsiCo Inc.
AGENCY:
Happiness / An FCB alliance
BRAND:
Lay's
CATEGORY:
Consumer Goods
AWARD:
Bronze
ADVERTISER: PepsiCo Inc.