2022 Spikes Asia Award Winners
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The Steinlager Alt Blacks
AGENCY:
DDB Group Aotearoa
BRAND:
Steinlager
CATEGORY:
Brand Integration for Games
AWARD:
Grand Prix
ADVERTISER: Lion
Samsung iTest
AGENCY:
DDB Group Aotearoa
BRAND:
Samsung
CATEGORY:
Customer Acquisition & Retention
AWARD:
Grand Prix
ADVERTISER: Samsung
Good Morning World
AGENCY:
Special Group
BRAND:
Tourism New Zealand
CATEGORY:
Challenger Brand
AWARD:
Creative Effectiveness Spike
ADVERTISER: Tourism New Zealand
Meddle in the New Zealand Election
AGENCY:
Special Group
BRAND:
Every Kiwi Vote Counts
CATEGORY:
Breakthrough on a Budget
AWARD:
Creative Effectiveness Spike
ADVERTISER: Every Kiwi Vote Counts
MyHooman
AGENCY:
Colenso BBDO Auckland
BRAND:
Pedigree
CATEGORY:
Data-driven Consumer Product
AWARD:
Creative Data Spike
ADVERTISER: Mars, Inc.
Imagine On Ice
AGENCY:
DDB Group Aotearoa
BRAND:
Lotto Powerball
CATEGORY:
Travel, Leisure, Retail, Restaurants & Fast Food Chains
AWARD:
Gold Spike
ADVERTISER: Lotto
Career-Limiting Move (The Most Career-Limiting Thing You Can Do)
AGENCY:
Saatchi & Saatchi New Zealand
BRAND:
Global Women New Zealand
CATEGORY:
Not-for-profit / Charity / Government
AWARD:
Gold Spike Campaign
ADVERTISER: Global Women
Firefighters don't like fire movies
AGENCY:
FCB New Zealand
BRAND:
Fire and Emergency New Zealand
CATEGORY:
Integrated
AWARD:
Integrated Spike
ADVERTISER: Fire and Emergency New Zealand
THE MELANOMA TYPEFACE
AGENCY:
TBWA Group New Zealand
BRAND:
Melanoma NZ
CATEGORY:
Brand & Communications Design
AWARD:
Gold Spike
ADVERTISER: Melanoma New Zealand
Samsung iTest
AGENCY:
DDB Group Aotearoa
BRAND:
Samsung
CATEGORY:
Use of Mobile & Devices
AWARD:
Gold Spike
ADVERTISER: Samsung
Samsung iTest
AGENCY:
DDB Group Aotearoa
BRAND:
Samsung
CATEGORY:
Use of Mobile & Devices
AWARD:
Gold Spike
ADVERTISER: Samsung
David's Unusables
AGENCY:
Special Group
BRAND:
Motor Neurone Disease Association
CATEGORY:
Not-for-profit / Charity / Government
AWARD:
Gold Spike
ADVERTISER: Motor Neurone Disease Association
Career-Limiting Move (The Most Career-Limiting Thing You Can Do)
AGENCY:
Saatchi & Saatchi New Zealand
BRAND:
Global Women New Zealand
CATEGORY:
Cultural Insight
AWARD:
Silver
ADVERTISER: Global Women
The Steinlager Alt Blacks
AGENCY:
DDB Group Aotearoa
BRAND:
Steinlager
CATEGORY:
Use of Digital & Social
AWARD:
Silver
ADVERTISER: Lion
Samsung iTest
AGENCY:
DDB Group Aotearoa
BRAND:
Samsung
CATEGORY:
Consumer Goods
AWARD:
Silver
ADVERTISER: Samsung
Samsung iTest
AGENCY:
DDB Group Aotearoa
BRAND:
Samsung
CATEGORY:
Integrated Mobile Campaigns
AWARD:
Silver
ADVERTISER: Samsung
Samsung iTest
AGENCY:
DDB Group Aotearoa
BRAND:
Samsung
CATEGORY:
Co-Creation & User Generated Content
AWARD:
Silver
ADVERTISER: Samsung
David's Unusables
AGENCY:
Special Group
BRAND:
Motor Neurone Disease Association
CATEGORY:
Innovative Use of Influencers
AWARD:
Silver
ADVERTISER: Motor Neurone Disease Association
David's Unusables
AGENCY:
Special Group
BRAND:
Motor Neurone Disease Association
CATEGORY:
Non-profit / Foundation-led Education & Awareness
AWARD:
Silver
ADVERTISER: Motor Neurone Disease Association
David's Unusables
AGENCY:
Special Group
BRAND:
Motor Neurone Disease Association
CATEGORY:
Media Insights & Strategy
AWARD:
Silver
ADVERTISER: Motor Neurone Disease Association
