2022 Spikes Asia Award Winners

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2022 Spikes Asia - Grand Prix - Use of Original Composition
Music

Take more.

AGENCY: Clemenger
BRAND: Flybuys
CATEGORY: Use of Original Composition
AWARD: Grand Prix
ADVERTISER: Flybuys

2022 Spikes Asia - Grand Prix - Use of Original Composition
Music

GIVE A FLYBUYS

AGENCY: Clemenger
BRAND: Flybuys
CATEGORY: Use of Original Composition
AWARD: Grand Prix
ADVERTISER: Flybuys

2022 Spikes Asia - Grand Prix - Glass
Glass: The Award For Change

The Nominate Me Selfie

AGENCY: FCB India
BRAND: Shakti / Times of India
CATEGORY: Glass
AWARD: Grand Prix
ADVERTISER: The Times of India

2022 Spikes Asia - Grand Prix - Brand-led Education & Awareness
Healthcare

V-Kebaya

AGENCY: MUMA Malaysia
BRAND: Libresse
CATEGORY: Brand-led Education & Awareness
AWARD: Grand Prix
ADVERTISER: Essity

2022 Spikes Asia - Creative Effectiveness Spike - Breakthrough on a Budget
Creative Effectiveness

Meddle in the New Zealand Election

AGENCY: Special Group
BRAND: Every Kiwi Vote Counts
CATEGORY: Breakthrough on a Budget
AWARD: Creative Effectiveness Spike
ADVERTISER: Every Kiwi Vote Counts

2022 Spikes Asia - Gold - Not-for-profit / Charity / Government
Strategy & Effectiveness

Your Plastic Diet

AGENCY: Grey Worldwide
BRAND: WWF
CATEGORY: Not-for-profit / Charity / Government
AWARD: Gold
ADVERTISER: WWF

2022 Spikes Asia - Gold Spike - Not-for-profit / Charity / Government
Strategy Effectiveness

Your Plastic Diet

AGENCY: Grey Worldwide
BRAND: WWF
CATEGORY: Not-for-profit / Charity / Government
AWARD: Gold Spike
ADVERTISER: WWF

2022 Spikes Asia - Gold Spike - Multi-market Strategy
Strategy Effectiveness

H is for Handwashing

AGENCY: MullenLowe Lintas Group
BRAND: Lifebuoy
CATEGORY: Multi-market Strategy
AWARD: Gold Spike
ADVERTISER: Lifebuoy

2022 Spikes Asia - Gold Spike - Brand & Communications Design
Industry Craft

THE MELANOMA TYPEFACE

AGENCY: TBWA Group New Zealand
BRAND: Melanoma NZ
CATEGORY: Brand & Communications Design
AWARD: Gold Spike
ADVERTISER: Melanoma New Zealand

2022 Spikes Asia - Gold Spike - Branded Games
Brand Experience Activation

Golf Ad Break Championship Hype Reel

AGENCY: DDB Sydney
BRAND: Volkswagen Golf
CATEGORY: Branded Games
AWARD: Gold Spike
ADVERTISER: Volkswagen

2022 Spikes Asia - Gold Spike - Consumer Goods
Design

EatQual

AGENCY: DDB Mudra
BRAND: McDonald's
CATEGORY: Consumer Goods
AWARD: Gold Spike
ADVERTISER: McDonald's

2022 Spikes Asia - Gold Spike - Use of Ambient Media: Small Scale
Direct

Masked Media

AGENCY: Ace Saatchi & Saatchi
BRAND: NUJP
CATEGORY: Use of Ambient Media: Small Scale
AWARD: Gold Spike
ADVERTISER: National Union of Journalists of the Philippines (NUJP)

2022 Spikes Asia - Gold Spike - Not-for-profit / Charity / Government
Media

David's Unusables

AGENCY: Special Group
BRAND: Motor Neurone Disease Association
CATEGORY: Not-for-profit / Charity / Government
AWARD: Gold Spike
ADVERTISER: Motor Neurone Disease Association

2022 Spikes Asia - Gold Spike - Use of Real-Time Data
Media

TIBE for love

AGENCY: Special Group
BRAND: Uber Eats
CATEGORY: Use of Real-Time Data
AWARD: Gold Spike
ADVERTISER: Uber Eats

2022 Spikes Asia - Innovation Spike - Early-stage Technology
Innovation

Project Huey

AGENCY: Google Brand Studio APAC
BRAND: Google
CATEGORY: Early-stage Technology
AWARD: Innovation Spike
ADVERTISER: Google

2022 Spikes Asia - Silver - Use of Insights & Analytics
Strategy & Effectiveness

Your Plastic Diet

AGENCY: Grey Worldwide
BRAND: WWF
CATEGORY: Use of Insights & Analytics
AWARD: Silver
ADVERTISER: WWF

2022 Spikes Asia - Silver - Use of Insights & Analytics
Strategy Effectiveness

Your Plastic Diet

AGENCY: Grey Worldwide
BRAND: WWF
CATEGORY: Use of Insights & Analytics
AWARD: Silver
ADVERTISER: WWF

2022 Spikes Asia - Silver - Packaging Design
Industry Craft

The Dissolving Bottle

AGENCY: BBDO Guerrero
BRAND: BBDO Guerrero
CATEGORY: Packaging Design
AWARD: Silver
ADVERTISER: BBDO Guerrero

2022 Spikes Asia - Silver - Beauty / Healthcare
Design

The Dissolving Bottle

AGENCY: BBDO Guerrero
BRAND: BBDO Guerrero
CATEGORY: Beauty / Healthcare
AWARD: Silver
ADVERTISER: BBDO Guerrero

2022 Spikes Asia - Silver - Corporate Purpose & Social Responsibility
Strategy Effectiveness

H is for Handwashing

AGENCY: MullenLowe Lintas Group
BRAND: Lifebuoy
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver
ADVERTISER: Lifebuoy