2024 Spikes Asia Award Winners

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2024 Spikes Asia - Grand Prix - Market Disruption
Brand Experience & Activation

FitChix

AGENCY: VML Melbourne
BRAND: Honest Eggs Co.
CATEGORY: Market Disruption
AWARD: Grand Prix
ADVERTISER: Honest Eggs Co.

2024 Spikes Asia - Gold Spikes Asia - Consumer Services / Business to Business
Brand Experience & Activation

AIZOME WASTECARE

AGENCY: Serviceplan Group
BRAND: WASTECARE
CATEGORY: Consumer Services / Business to Business
AWARD: Gold Spikes Asia
ADVERTISER: AIZOME

2024 Spikes Asia - Gold Spikes Asia - 360 integrated Brand Experience
Brand Experience & Activation

Frying Pan Challenge (Board)

AGENCY: Honda Office
BRAND: Gyoza
CATEGORY: 360 integrated Brand Experience
AWARD: Gold Spikes Asia
ADVERTISER: Ajinomoto

2024 Spikes Asia - Gold Spikes Asia - Sponsorship & Brand Partnership
Brand Experience & Activation

Shift 20 Initiative

AGENCY: Special Group
BRAND: Shift 20 Initiative
CATEGORY: Sponsorship & Brand Partnership
AWARD: Gold Spikes Asia
ADVERTISER: Dylan Alcott Foundation

2024 Spikes Asia - Gold Spikes Asia - Use of Mobile & Devices
Brand Experience & Activation

Try Galaxy Fold Experience (Board)

AGENCY: Cheil Worldwide
BRAND: Samsung Galaxy fold
CATEGORY: Use of Mobile & Devices
AWARD: Gold Spikes Asia
ADVERTISER: Samsung

2024 Spikes Asia - Silver Spikes Asia - Consumer Goods
Brand Experience & Activation

FitChix

AGENCY: VML Melbourne
BRAND: Honest Eggs Co.
CATEGORY: Consumer Goods
AWARD: Silver Spikes Asia
ADVERTISER: Honest Eggs Co.

2024 Spikes Asia - Silver Spikes Asia - Travel, Leisure, Retail, Restaurants & Fast Food Chains
Brand Experience & Activation

My Japan Railway

AGENCY: Dentsu Inc.
BRAND: Japan Railways
CATEGORY: Travel, Leisure, Retail, Restaurants & Fast Food Chains
AWARD: Silver Spikes Asia
ADVERTISER: JR GROUP

2024 Spikes Asia - Silver Spikes Asia - Consumer Goods
Brand Experience & Activation

All You Need Is A Rug (Board)

AGENCY: Cheil Worldwide
BRAND: Samsung
CATEGORY: Consumer Goods
AWARD: Silver Spikes Asia
ADVERTISER: Samsung

2024 Spikes Asia - Silver Spikes Asia - Guerrilla Marketing & Stunts
Brand Experience & Activation

Climate Doctor's Certificate

AGENCY: CHEP Network
BRAND: School Strike 4 Climate
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Silver Spikes Asia
ADVERTISER: School Strike 4 Climate

2024 Spikes Asia - Silver Spikes Asia - Breakthrough on a Budget
Brand Experience & Activation

Dirty Displays (Board)

AGENCY: Havas Immerse
BRAND: Armor All
CATEGORY: Breakthrough on a Budget
AWARD: Silver Spikes Asia
ADVERTISER: Armor All

2024 Spikes Asia - Silver Spikes Asia - Tech-led Brand Experience
Brand Experience & Activation

Fax-4-Kiwiburger (Board)

AGENCY: DDB Group Aotearoa
BRAND: McDonald's
CATEGORY: Tech-led Brand Experience
AWARD: Silver Spikes Asia
ADVERTISER: McDonald's

2024 Spikes Asia - Silver Spikes Asia - Guerrilla Marketing & Stunts
Brand Experience & Activation

Heineken H*Ai

AGENCY: BBH Shanghai
BRAND: Heineken
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Silver Spikes Asia
ADVERTISER: Heineken

2024 Spikes Asia - Silver Spikes Asia - Corporate Purpose & Social Responsibility
Brand Experience & Activation

Heroes' Belated Graduation (Board)

AGENCY: DminusOne
BRAND: Binggrae
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Spikes Asia
ADVERTISER: Binggrae

2024 Spikes Asia - Silver Spikes Asia - Use of Broadcast
Brand Experience & Activation

Shift 20 Initiative

AGENCY: Special Group
BRAND: Shift 20 Initiative
CATEGORY: Use of Broadcast
AWARD: Silver Spikes Asia
ADVERTISER: Dylan Alcott Foundation

2024 Spikes Asia - Silver Spikes Asia - 360 integrated Brand Experience
Brand Experience & Activation

The Greenprint (Board)

AGENCY: DDB Group Aotearoa
BRAND: Volkswagen
CATEGORY: 360 integrated Brand Experience
AWARD: Silver Spikes Asia
ADVERTISER: Volkswagen

2024 Spikes Asia - Silver Spikes Asia - 360 integrated Brand Experience
Brand Experience & Activation

The Greenprint (Film)

AGENCY: DDB Group Aotearoa
BRAND: Volkswagen
CATEGORY: 360 integrated Brand Experience
AWARD: Silver Spikes Asia
ADVERTISER: Volkswagen

2024 Spikes Asia - Silver Spikes Asia - Customer Acquisition & Retention
Brand Experience & Activation

Try Galaxy Fold Experience (Board)

AGENCY: Cheil Worldwide
BRAND: Samsung Galaxy fold
CATEGORY: Customer Acquisition & Retention
AWARD: Silver Spikes Asia
ADVERTISER: Samsung

2024 Spikes Asia - Silver Spikes Asia - Corporate Purpose & Social Responsibility
Brand Experience & Activation

Words Of Pride

AGENCY: DDB Mudra
BRAND: Disney Star
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Spikes Asia
ADVERTISER: The Walt Disney Company

2024 Spikes Asia - Bronze Spikes Asia - Small Scale Media
Brand Experience & Activation

Milk Manga

AGENCY: VML Ogilvy Japan
BRAND: Seki Milk
CATEGORY: Small Scale Media
AWARD: Bronze Spikes Asia
ADVERTISER: Seki Farm

2024 Spikes Asia - Bronze Spikes Asia - Competitions & Promotional Games
Brand Experience & Activation

Rip Curl Virtual Pro

AGENCY: VML (formerly VMLY&R)
BRAND: Rip Curl x Tourism Fiji
CATEGORY: Competitions & Promotional Games
AWARD: Bronze Spikes Asia
ADVERTISER: Rip Curl