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2024 Spikes Asia - Gold Spikes Asia - Long-term Strategy
Creative Strategy

See the signs #ShareTheLoad

AGENCY: BBDO India
BRAND: Ariel
YEAR: 2024
CATEGORY: Long-term Strategy
AWARD: Gold Spikes Asia
ADVERTISER: Procter & Gamble

2024 Spikes Asia - Bronze Spikes Asia - Sustained Success
Creative Effectiveness

See Equal #ShareTheLoad (120s)

AGENCY: BBDO India
BRAND: Ariel
YEAR: 2024
CATEGORY: Sustained Success
AWARD: Bronze Spikes Asia
ADVERTISER: Procter & Gamble

2024 Spikes Asia - Bronze Spikes Asia - Brave Brands
Creative Strategy

See the signs #ShareTheLoad

AGENCY: BBDO India
BRAND: Ariel
YEAR: 2024
CATEGORY: Brave Brands
AWARD: Bronze Spikes Asia
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Grand Prix - Health & Wellness: Awareness & Advocacy > Brand-led Education & Awareness
2023 Spikes Asia - Glass Spike - Glass: The Award for Change > Glass
Glass: The Award For Change

The Missing Chapter (Film)

AGENCY: Leo Burnett India
BRAND: Whisper
YEAR: 2023
CATEGORY: Glass: The Award for Change > Glass
AWARD: Glass Spike
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Gold - Challenges & Breakthroughs > Long-term Strategy
Strategy & Effectiveness

See Equal #ShareTheLoad (120s)

AGENCY: BBDO India
BRAND: Ariel
YEAR: 2023
CATEGORY: Challenges & Breakthroughs > Long-term Strategy
AWARD: Gold
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Gold - Culture & Context > Corporate Purpose & Social Responsibility
2023 Spikes Asia - Silver - Culture & Context > Cultural Insight
Media

See Equal #ShareTheLoad (120s)

AGENCY: BBDO India
BRAND: Ariel
YEAR: 2023
CATEGORY: Culture & Context > Cultural Insight
AWARD: Silver
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Silver - Health & Wellness: Awareness & Advocacy > Brand-led Education & Awareness
2023 Spikes Asia - Silver - Direct: Sectors > Healthcare
Direct

The Missing Chapter (Film)

AGENCY: Leo Burnett India
BRAND: Whisper
YEAR: 2023
CATEGORY: Direct: Sectors > Healthcare
AWARD: Silver
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Silver - Culture & Context > Corporate Purpose & Social Responsibility
Outdoor

The Missing Chapter (Film)

AGENCY: Leo Burnett India
BRAND: Whisper
YEAR: 2023
CATEGORY: Culture & Context > Corporate Purpose & Social Responsibility
AWARD: Silver
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Bronze - Strategy & Effectiveness: Sectors > Consumer Goods
Strategy & Effectiveness

See Equal #ShareTheLoad (120s)

AGENCY: BBDO India
BRAND: Ariel
YEAR: 2023
CATEGORY: Strategy & Effectiveness: Sectors > Consumer Goods
AWARD: Bronze
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Bronze - Illustration > Outdoor
Industry Craft

The Missing Chapter (Film)

AGENCY: Leo Burnett India
BRAND: Whisper
YEAR: 2023
CATEGORY: Illustration > Outdoor
AWARD: Bronze
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Bronze - Health & Wellness: Awareness & Advocacy > Brand-led Education & Awareness
2023 Spikes Asia - Bronze - Challenges & Breakthroughs > Brave Brands
Strategy & Effectiveness

The Missing Chapter (Film)

AGENCY: Leo Burnett India
BRAND: Whisper
YEAR: 2023
CATEGORY: Challenges & Breakthroughs > Brave Brands
AWARD: Bronze
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Bronze - Brand Experience & Activation: Sectors > Healthcare
Brand Experience & Activation

The Missing Chapter (Film)

AGENCY: Leo Burnett India
BRAND: Whisper
YEAR: 2023
CATEGORY: Brand Experience & Activation: Sectors > Healthcare
AWARD: Bronze
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Bronze - Channels > Use of Ambient Media: Large Scale
Media

The Missing Chapter (Film)

AGENCY: Leo Burnett India
BRAND: Whisper
YEAR: 2023
CATEGORY: Channels > Use of Ambient Media: Large Scale
AWARD: Bronze
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Bronze - Use of Mobile > Social Content for User Engagement
Mobile

The Source Of Odor (Board)

AGENCY: Dentsu Inc.
BRAND: Ariel Gel Ball 4D
YEAR: 2023
CATEGORY: Use of Mobile > Social Content for User Engagement
AWARD: Bronze
ADVERTISER: Procter & Gamble

2022 Spikes Asia - Grand Prix - Use of Branded Content created for Digital or Social
Media

VS. Trolls

AGENCY: WPP Group USA
BRAND: SK-II
YEAR: 2022
CATEGORY: Use of Branded Content created for Digital or Social
AWARD: Grand Prix
ADVERTISER: Procter & Gamble

2022 Spikes Asia - Silver - Use of Branded Content created for Digital or Social
Media

The Center Lane

AGENCY: GREY Tokyo
BRAND: SK-II
YEAR: 2022
CATEGORY: Use of Branded Content created for Digital or Social
AWARD: Silver
ADVERTISER: Procter & Gamble