2020 MAD STARS Award Winners

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2020 MAD STARS - Grand Prix - Sectors: Finance / Services
AD STARS: Social & Influencer

KFC Secret Menu (Case Film)

AGENCY: Ogilvy Sydney
BRAND: KFC
CATEGORY: Sectors: Finance / Services
AWARD: Grand Prix
ADVERTISER: KFC Corporation

2020 MAD STARS - Grand Prix - Use of Mobile: Footwear and Use of Mobile Applications
AD STARS: Mobile

KFC Secret Menu (Case Film)

AGENCY: Ogilvy Sydney
BRAND: KFC
CATEGORY: Use of Mobile: Footwear and Use of Mobile Applications
AWARD: Grand Prix
ADVERTISER: KFC Corporation

2020 MAD STARS - Gold - Use of Media: stunt/live Use of ambient media
AD STARS: Media

The Burnt Christmas Tree

AGENCY: DDB Sydney
BRAND: Red Cross
CATEGORY: Use of Media: stunt/live Use of ambient media
AWARD: Gold
ADVERTISER: Red Cross

2020 MAD STARS - Gold - Activation Use of Brand Experience: campaign (e.g. Use of exhibitions and installations
Brand Experience & Activation

The Burnt Christmas Tree

AGENCY: DDB Sydney
BRAND: Red Cross
CATEGORY: Activation Use of Brand Experience: campaign (e.g. Use of exhibitions and installations
AWARD: Gold
ADVERTISER: Red Cross

2020 MAD STARS - Gold - Sectors: storytelling) Not-for-profit / Charity
AD STARS: PR

The Burnt Christmas Tree

AGENCY: DDB Sydney
BRAND: Red Cross
CATEGORY: Sectors: storytelling) Not-for-profit / Charity
AWARD: Gold
ADVERTISER: Red Cross

2020 MAD STARS - Gold - Practices & Specialism: Events & Experiential (PR)
AD STARS: PR

The Burnt Christmas Tree

AGENCY: DDB Sydney
BRAND: Red Cross
CATEGORY: Practices & Specialism: Events & Experiential (PR)
AWARD: Gold
ADVERTISER: Red Cross

2020 MAD STARS - Gold - Sectors: Finance / Services
AD STARS: Film

Up, Up and Toupee

AGENCY: DDB Sydney
BRAND: Virgin Australia
CATEGORY: Sectors: Finance / Services
AWARD: Gold
ADVERTISER: ‎Virgin Australia Holdings

2020 MAD STARS - Gold - Film Craft: Use of music
AD STARS: Film

Are your words doing damage?

AGENCY: Otto
BRAND: Dolly's Dream
CATEGORY: Film Craft: Use of music
AWARD: Gold
ADVERTISER: Dolly's Dream

2020 MAD STARS - Gold - Social Insight & Engagement: Entertainment & Audience Targeting
AD STARS: Social & Influencer

KFC Secret Menu (Case Film)

AGENCY: Ogilvy Sydney
BRAND: KFC
CATEGORY: Social Insight & Engagement: Entertainment & Audience Targeting
AWARD: Gold
ADVERTISER: KFC Corporation

2020 MAD STARS - Gold - Sectors: Mobile Games Finance /   Services
AD STARS: Mobile

KFC Secret Menu (Case Film)

AGENCY: Ogilvy Sydney
BRAND: KFC
CATEGORY: Sectors: Mobile Games Finance / Services
AWARD: Gold
ADVERTISER: KFC Corporation

2020 MAD STARS - Silver - Free-format Ambient (Non standard and Digital Screen)
AD STARS: Outdoor

Extra Reminder

AGENCY: Clemenger BBDO Sydney
BRAND: Extra
CATEGORY: Free-format Ambient (Non standard and Digital Screen)
AWARD: Silver
ADVERTISER: Wrigley Company

2020 MAD STARS - Silver - Film Craft  / Direction
AD STARS: Film

The Miracle Ham

AGENCY: BMF
BRAND: Aldi
CATEGORY: Film Craft / Direction
AWARD: Silver
ADVERTISER: Aldi

2020 MAD STARS - Silver - Film Craft / Cinematography
AD STARS: Film

The Miracle Ham

AGENCY: BMF
BRAND: Aldi
CATEGORY: Film Craft / Cinematography
AWARD: Silver
ADVERTISER: Aldi

2020 MAD STARS - Silver - Sectors: Equipments / Not-for-profit / Charity
AD STARS: Outdoor

The Burnt Christmas Tree

AGENCY: DDB Sydney
BRAND: Red Cross
CATEGORY: Sectors: Equipments / Not-for-profit / Charity
AWARD: Silver
ADVERTISER: Red Cross

2020 MAD STARS - Silver - Activation Sectors: (e.g. vending Not-for-profit / Charity
AD STARS: Brand Experience & Activation

The Burnt Christmas Tree

AGENCY: DDB Sydney
BRAND: Red Cross
CATEGORY: Activation Sectors: (e.g. vending Not-for-profit / Charity
AWARD: Silver
ADVERTISER: Red Cross

2020 MAD STARS - Silver - Practices & Specialism: Entertainment & Celebrity endorsement
AD STARS: PR

Matesong

AGENCY: M&C Saatchi
BRAND: Tourism Australia
CATEGORY: Practices & Specialism: Entertainment & Celebrity endorsement
AWARD: Silver
ADVERTISER: Tourism Australia

2020 MAD STARS - Silver - National Brands
AD STARS: Place brand

Matesong

AGENCY: M&C Saatchi
BRAND: Tourism Australia
CATEGORY: National Brands
AWARD: Silver
ADVERTISER: Tourism Australia

2020 MAD STARS - Silver - Film Craft: Use of music
AD STARS: Film

Matesong

AGENCY: M&C Saatchi
BRAND: Tourism Australia
CATEGORY: Film Craft: Use of music
AWARD: Silver
ADVERTISER: Tourism Australia

2020 MAD STARS - Silver - Sectors:campaign Not-for-profit / Charity
AD STARS: Direct

SmartWax

AGENCY: McCann Melbourne
BRAND: Clean Ocean Foundation Australia
CATEGORY: Sectors:campaign Not-for-profit / Charity
AWARD: Silver
ADVERTISER: Clean Ocean Foundation Australia

2020 MAD STARS - Silver - Sectors: on design Foods
AD STARS: Film

Cravings

AGENCY: DDB Sydney
BRAND: McDonald's
CATEGORY: Sectors: on design Foods
AWARD: Silver
ADVERTISER: McDonald's