2024 MAD STARS Award Winners
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My Japan Railway
AGENCY:
Dentsu Inc.
BRAND:
Japan Railways
CATEGORY:
Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
AWARD:
Grand Prix
ADVERTISER: JR GROUP
Fit My Feet
AGENCY:
McCann New Dehli
BRAND:
Buckaroo
CATEGORY:
Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
AWARD:
Grand Prix
ADVERTISER: Buckaroo
Project Yellow Canteen
AGENCY:
Innocean Indonesia
BRAND:
Dulux
CATEGORY:
Use of Brand Experience & Activation: Use of Exhibitions & Installations
AWARD:
Gold
ADVERTISER: Dulux
Plastic Farming
AGENCY:
Asiatic Marketing Communications Ltd.
BRAND:
MGI
CATEGORY:
Sectors: Corporate/Institution
AWARD:
Gold
ADVERTISER: Meghna Group Industries (MGI)
Pub Museums
AGENCY:
LePub (HQ)
BRAND:
Heineken
CATEGORY:
Sectors: Drinks (Alcoholic & Non-Alcoholic)
AWARD:
Gold
ADVERTISER: Heineken Holding
Ride The Arches
AGENCY:
Leo Burnett Group Manila
BRAND:
McDonald's
CATEGORY:
Use of Brand Experience & Activation: Use of Merchandising / In-Store Marketing
AWARD:
Silver
ADVERTISER: McDonald's
Ride The Arches
AGENCY:
Leo Burnett Group Manila
BRAND:
McDonald's
CATEGORY:
Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
AWARD:
Silver
ADVERTISER: McDonald's
Heineken Star Ice
AGENCY:
Wunderman Thompson
BRAND:
Heineken Laos
CATEGORY:
Use of Brand Experience & Activation: Use of Merchandising / In-Store Marketing
AWARD:
Silver
ADVERTISER: Heineken
Sunitizer
AGENCY:
VML
BRAND:
Vaseline
CATEGORY:
Use of Brand Experience & Activation: Use of Merchandising / In-Store Marketing
AWARD:
Silver
ADVERTISER: Unilever
Lost In Time (Board)
AGENCY:
Dentsu Creative
BRAND:
Jian Ai Elderly Charity Center
CATEGORY:
Use of Brand Experience & Activation: Use of Exhibitions & Installations
AWARD:
Silver
ADVERTISER: Jian Ai Elderly Charity Center
Dabba Savings Account
AGENCY:
McCann
BRAND:
ESAF Small Finance Bank
CATEGORY:
Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
AWARD:
Silver
ADVERTISER: ESAF
Mind Athletes
AGENCY:
VML Singapore
BRAND:
HSBC
CATEGORY:
Use of Brand Experience & Activation: Use of promotional stunts/ live advertising/ live shows/ concerts/ festivals
AWARD:
Silver
ADVERTISER: HSBC
All You Need Is A Rug (Board)
AGENCY:
Cheil Worldwide
BRAND:
Samsung
CATEGORY:
Sectors: Furniture/Household
AWARD:
Bronze
ADVERTISER: Samsung
Dirty Displays (Board)
AGENCY:
Havas Immerse
BRAND:
Armor All
CATEGORY:
Use of Brand Experience & Activation: Use of Exhibitions & Installations
AWARD:
Bronze
ADVERTISER: Armor All
Heroes' Belated Graduation (Board)
AGENCY:
DminusOne
BRAND:
Binggrae
CATEGORY:
Use of Brand Experience & Activation: Other Digital Solutions in a Promotional Campaign
AWARD:
Bronze
ADVERTISER: Binggrae
Try Galaxy Fold Experience (Film)
AGENCY:
Cheil Worldwide
BRAND:
Samsung Galaxy fold
CATEGORY:
Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
AWARD:
Bronze
ADVERTISER: Samsung
Hunger Restaurant
AGENCY:
VML Thailand
BRAND:
Netflix
CATEGORY:
Use of Brand Experience & Activation: Use of promotional stunts/ live advertising/ live shows/ concerts/ festivals
AWARD:
Bronze
ADVERTISER: Netflix
Hell Station (Board)
AGENCY:
Cheil Worldwide
BRAND:
Diablo IV
CATEGORY:
Use of Brand Experience & Activation: Use of Exhibitions & Installations
AWARD:
Bronze
ADVERTISER: Blizzard Entertainment, Inc.
KFC BONE TIE (Film)
AGENCY:
VML Thailand
BRAND:
KFC
CATEGORY:
Use of Brand Experience & Activation: Use of Merchandising / In-Store Marketing
AWARD:
Bronze
ADVERTISER: KFC
No Smiles
AGENCY:
TBWA\HAKUHODO
BRAND:
McDonald's
CATEGORY:
Sectors: Foods
AWARD:
Bronze
ADVERTISER: McDonald's
