It’s all about ideas, and for the last 20 odd years I’ve been bringing ideas to life at some of London’s best agencies. Most recently at Innocean where I’ve been Creative Director for the last 4 years, prior to that at Ogilvy as an Art Director, Group Head and Creative Director. Over This time I’ve been lucky enough to work on some of the biggest clients in the world and some of the smallest, however no matter the size of the account the idea is always king. This approach has helped me be part of numerous new business wins and pick up awards at all the major shows.