About me
Robin Koval is a founding partner of The Kaplan Thaler Group spearheading New Business, Client Services and Strategic Planning in the agency. Her 18 years of experience span a diverse range of clients from food to cosmetics to sporting goods, OTC remedies to distilled spirits. While her mark has been made on the management side, her roots are creative having started her career as a graphic designer.
Robin joined The Kaplan Thaler Group from Gotham, Inc. where she ran the agency?s Health & Beauty Aids and OTC Pharmaceutical business. Her new product success includes the Effie winning introduction of Clairol Infusium, the consumer introduction of Ensure nutritionals which created the hot ?nutraceutical? market, and National Distiller?s ?Fuzzy Navel? phenomenon.
Prior to Gotham, Robin was at Campbell-Mithun Esty where she worked on Tambrands. She began her Career at D?Arcy (then called Benton & Bowles) working on a host of Procter & Gamble assignments.
Robin has a BFA from Syracuse University and an MBA from Baruch College.
Skills
- Advertising
- Marketing
- Integrated Marketing
- Digital Marketing
- Digital Strategy
- Social Media Marketing
- Start-ups
- Creative Direction
- Creative Strategy
- Leadership
- Marketing Strategy
- Interactive Marketing
- Digital Media
- Brand Development
- Social Media
- Nonprofits
- Marketing Communications
- Strategic Planning
- Online Advertising
- Brand Architecture
- Direct Marketing
- Program Management
- Mobile Marketing
Sector Experience
My Work
SEE ALL WORKThis is Quitting
- BRAND:
- Truth
- AGENCY:
- 72andSunny
The New Aflac Duck Voice
- BRAND:
- AFLAC
- AGENCY:
- Publicis Kaplan Thaler
Positions
Author
Publishes September 2015
Crown/Random House
CEO & President
Author
Random House, 2009
Author
Doubleday, 2006
Author
Doubleday, 2003
