Gloria has been at the helm of some of the most remarkable media success stories in the US Hispanic Market and was a key founder of our agency. Her background encompasses use of traditional, non-traditional and digital media for brands such as AT&T, Bank of America, McDonald’s and Sears among others.;Her successful leadership of the Census 2000 Hispanic media plan was recognized by Mediaweek magazine with its top industry prize for media planning: the “media plan of the year” award, both in the overall and in the “best campaign spending more than $25million” category. In 2010, the US Census once again awarded her the reigns of the most successful campaign to date.;As a testament to her position in the industry, Gloria was named “Media Planner of the Year” by the association of Hispanic Advertising Agencies.