Ed Fine

Ed has coached MARC USA creative directors in bringing brand strategies and campaign concepts to life for over 30 years. And it?s his greatest source of pride. Ed has written and directed across the gamut of media ? from traditional television and print advertising to sales promotion, direct, interactive and other integrated strategies. He?s especially adept at creating memorable campaigns that resonate for retailers like True Value Hardware, Rite Aid Corporation and Checkers / Rally?s Drive-In Restaurants, as well as for brands like Dirt Devil, Mohawk Flooring and Bryant Heating & Cooling.


Ed?s first commandment for creatives at all levels is: learn the brand, learn the
consumer, then create work that wins at the cash register.