Creative lead across all brands and agency leadership. Led the creation of campaign platforms for highest creative impact, brand awareness, persuasion, and profitability. Seamlessly handled dozens of campaigns with hundreds of moving parts integrated across multiple advertising / digital agency partners to define a consistent brand voice and create award winning work that contributed to the BBDO network being named 2015 Adweek Agency of the Year.
The Dinty Moore, “Lumbersexual” campaign was honored by Communication Arts Advertising Annual. The Black Label Bacon, “Driven by Bacon” campaign about a motorcycle fueled by bacon grease received a Silver National Addy and the bike was featured at the ALT Energy Summit.
New Business: Andersen Windows, S&W Beans, and multiple 3M projects.