My Latest Work
SEE ALL WORK#powerAwesome
Now You're Talking
Get Your Heart Racing
Never Settle
About me
Currently VP, ECD at R/GA NY leading Verizon US, R/GA's largest client globally. Previously, global creative lead on Samsung, R/GA's second-largest client globally, helping Samsung achieve no.5 brand in Interbrand's Top Global Brands (the first non-US brand to do so) and created the new global platform 'Life opens up with Galaxy'.
Led creative departments across Australia, USA and EMEA, winning Gold EFFIEs in both Australia and the wider APAC region, as well as Gold and Silver Cannes Lions across three continents.
Extensive 360 work for QSR brands like McDonald's US as ECD at We Are Unlimited Chicago and ECD at Ogilvy Australia, leading KFC and other key businesses - AMEX, IBM, Lion Breweries, Nestle, Coca-Cola and Kimberly-Clark to name just a few.
Prior to Ogilvy, served as SVP, ECD at Cramer-Krasselt Chicago, which was named Most Effective Independent Agency at the North American EFFIEs.
www.derekgreen.me
Sector Experience
My Work
SEE ALL WORK#COLOURYOURSUMMER
- BRAND:
- Coca-Cola
- AGENCY:
- Ogilvy Sydney
Luna Corona
- BRAND:
- Corona Extra
- AGENCY:
- Cramer-Krasselt
Hum
- BRAND:
- Heinz
- AGENCY:
- Cramer-Krasselt
Cast Away
- BRAND:
- Corona
- AGENCY:
- Cramer-Krasselt
Shoelaces
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
Classroom Craft
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
Concrete Garden
- BRAND:
- Kit Kat
- AGENCY:
- J. Walter Thompson Sydney
Baby Mop
- BRAND:
- Kit Kat
- AGENCY:
- J. Walter Thompson Sydney
Speed Cop
- BRAND:
- Kit Kat
- AGENCY:
- J. Walter Thompson Sydney
Positions
Executive Creative Director
Sydney, Australia
January 2015 - Present (9 years 10 months)
Now You're Talking
- BRAND:
- Hahn Brewery
- AGENCY:
- Ogilvy Sydney
Get Your Heart Racing
- BRAND:
- Supercars
- AGENCY:
- Ogilvy Sydney
Never Settle
- BRAND:
- Hahn Superdry
- AGENCY:
- Ogilvy Sydney
#COLOURYOURSUMMER
- BRAND:
- Coca-Cola
- AGENCY:
- Ogilvy Sydney
SVP, Executive Creative Director
Chicago, United States
May 2012 - December 2014 (2 years 7 months)
Cramer-Krasselt Chicago, the second-largest independent marketing and communications agency in the U.S. with annual billings of more than $1 billion.
Responsible for overseeing the agency’s creative department of 61 people and guiding the agency’s creative product (62% traditional media & 38% digital media) for clients such as Porsche, Corona Extra, Edward Jones, Heinz, Vitamix, Cetaphil, Maui Jim and Cedar Fair Amusement Parks.
Responsible for overseeing the agency’s creative department of 61 people and guiding the agency’s creative product (62% traditional media & 38% digital media) for clients such as Porsche, Corona Extra, Edward Jones, Heinz, Vitamix, Cetaphil, Maui Jim and Cedar Fair Amusement Parks.
Luna Corona
- BRAND:
- Corona Extra
- AGENCY:
- Cramer-Krasselt
Hum
- BRAND:
- Heinz
- AGENCY:
- Cramer-Krasselt
Cast Away
- BRAND:
- Corona
- AGENCY:
- Cramer-Krasselt
Chief Creative Officer
Saatchi & Saatchi Geneva
Carouge, Switzerland
April 2009 - May 2012 (3 years 1 month)
Reporting to the EMEA CCO, on the Saatchi & Saatchi Switzerland Management Team and Saatchi European Creative Board.
Responsible for leading the creative and strategic output for the Geneva and Zurich offices with 80 employees and creative department of 29 people.
Main clients: Novartis, P&G, Swisscom, Cereal Partners Worldwide, Ciba Vision, Emirates, SEAT, Nestle Waters, Club Med, Manor, Phonak, Medtronic, United Nations and Red Cross.
Achievements: 2012 - 3rd most awarded Saatchi & Saatchi office in the global network with 7 different campaigns recognized at award shows in film, print, poster, radio & innovative media categories. Also won Switzerland’s first Gold Lion in the Film campaign category, ranked 17 in the world at Cannes in the Film category, 4 Silver CLIO’s & the most awarded agency ever at the Suisse Romande Awards with 5 Grand Prix.
Responsible for leading the creative and strategic output for the Geneva and Zurich offices with 80 employees and creative department of 29 people.
Main clients: Novartis, P&G, Swisscom, Cereal Partners Worldwide, Ciba Vision, Emirates, SEAT, Nestle Waters, Club Med, Manor, Phonak, Medtronic, United Nations and Red Cross.
Achievements: 2012 - 3rd most awarded Saatchi & Saatchi office in the global network with 7 different campaigns recognized at award shows in film, print, poster, radio & innovative media categories. Also won Switzerland’s first Gold Lion in the Film campaign category, ranked 17 in the world at Cannes in the Film category, 4 Silver CLIO’s & the most awarded agency ever at the Suisse Romande Awards with 5 Grand Prix.
Shoelaces
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
Classroom Craft
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
CEEMEA Regional Creative Director
Saatchi & Saatchi, Geneva
Switzerland
September 2005 - April 2009 (3 years 7 months)
Reporting to the Global Creative Director in Saatchi New York, creative leader of 10 creative teams in 9 countries, developed and implemented strategies with the GBU Procter & Gamble marketing team on Ariel, the premium brand in the washing detergent category, targeting 36 countries.
Created the first unified campaign for the Middle East region, winning the prestigious P&G Global Brand Building Award for the Best Holistic Communication with over 60 billion packs sold and 20% annual growth.
Won more than 30 international advertising awards resulting in Saatchi & Saatchi Warsaw, Bucharest and Dubai becoming Agency of the Year.
Created the first unified campaign for the Middle East region, winning the prestigious P&G Global Brand Building Award for the Best Holistic Communication with over 60 billion packs sold and 20% annual growth.
Won more than 30 international advertising awards resulting in Saatchi & Saatchi Warsaw, Bucharest and Dubai becoming Agency of the Year.
Clients worked on - Colonial First State Bank, Canon, Subaru, Kellogg, Diageo (Bundaberg Rum & Johnnie Walker), Heineken, Dairy Farmers, AMP, Rabobank, Maytag and Malaysian Airlines.
Co-Founder
The Hairy Banana
2000 - 2002 (2 years)
The Hairy Banana, a creative consultancy developing strategy, marketing, merchandising, event management and advertising for Blue Chip clients and top advertising agencies.
Key Clients: Herron Pharmaceuticals, Challenger International Bank, Australian Basketball Federation, Australian Baseball Federation, Leo Burnett Sydney, Y&R Adelaide, The Glue Society and Ogilvy & Mather.
Key Clients: Herron Pharmaceuticals, Challenger International Bank, Australian Basketball Federation, Australian Baseball Federation, Leo Burnett Sydney, Y&R Adelaide, The Glue Society and Ogilvy & Mather.
Middle-weight Copywriter
J Walter Thompson, Sydney
1998 - 2000 (2 years)
Copywriter working on Nestle, Kellogg, Kimberly Clark & Warner Lambert.
Successfully launched Nestlé’s Kit Kat Big Finger and Kellogg’s Special Red Fruits with an extensive campaign, evolving them from a limited product to an established brand.
Successfully launched Nestlé’s Kit Kat Big Finger and Kellogg’s Special Red Fruits with an extensive campaign, evolving them from a limited product to an established brand.
Copywriter
Saatchi & Saatchi NZ - Christchurch & Auckland
1995 - 1997 (2 years)
Clients - Air NZ, Lion Nathan Breweries, NZ Wine & Spirits, TV NZ, ACP, Sanitarium, Hannah’s Shoes, Hertz, MM Cables
Concrete Garden
- BRAND:
- Kit Kat
- AGENCY:
- J. Walter Thompson Sydney
Baby Mop
- BRAND:
- Kit Kat
- AGENCY:
- J. Walter Thompson Sydney
Speed Cop
- BRAND:
- Kit Kat
- AGENCY:
- J. Walter Thompson Sydney
