My Latest Work
SEE ALL WORKThe Emotional Toll of Diabetes
He's Coming Home
Bravo Brian
Better
About me
This profile was created because Bill Smedley has been referenced on AdForum.
It's my profile and I want to edit it.Sector Experience
- Health & Pharmaceutical Products
- Anti-Domestic Violence, Sexual Abuse
- Rice, Pasta, Dehydrated Vegetables & Cereals
- Insurance
- Disease Awareness, Support Groups & Associations
- TV/Radio Programs & Stations
- Telecommunications Services
- Online Auction
- Credit Cards
- Institutional/Public Interest/Non-Profit Org.
- Transport, Travel and Tourism
- Banking & Financial Services, Investments, Stock Brokers
- Community Website
- Potato Chips, Crisps & Crackers
- Online Leisure & Entertainment Services
- Beers, Ciders, Lagers
- Department Stores, Supermarkets
- Retail, Distribution & Restaurants
- Tools, Do-It-Yourself Products
- Makeup
- Lottery & Gambling
- Charities, Foundations, Volunteers
- Food
- Cars
- Road Safety
- Colleges, Universities & Education Centers
- Newspapers, Magazines, Books
- Restaurants & Fast Food
- State Employment, Forces & Police Recruitment
- Apparel, Fashion & Footwear
- Government Information & Services
- Mayonnaise, Ketchup, Mustards
- Biscuits, Bread, Crispbread
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Dairy Products & Eggs
- Toiletries
- Apparel & Accessories Stores
- Cheese
- Public Safety, Health & Hygiene
- Soft Drinks, Tonics
- Tires, Accessories, Oil, Petrol, Gasoline
- TV, Hi-Fi, Video, Personal Stereo & Accessories
Awards
- 2024 Advertising Creative Circle Awards
- 2024 CLIO Awards
- 2023 Cíclope International Advertising Craft Festival
- 2023 Campaign Big Awards
- 2023 Kinsale Shark Advertising Festival
- 2023 Cannes Lions International Festival of Creativity
- 2023 British Arrows
- 2023 D&AD Awards
- 2023 Art Directors Club of Europe
- 2021 LIA
- 2021 ADC Annual Awards
- 2017 Eurobest
- 2016 The One Show
- 2015 The APA Show
- 2015 Epica Awards
- 2014 ANDY Awards
- 2008 Cristal Media & ADvertising Summit
- 2007 Golden Award of Montreux
- 2006 AICP Show
- 2004 First Boards Awards
- 2004 IPA Effectiveness Awards
- 2004 WARC
- 2004 CRESTA
- 2003 BoB - Best of the Best Awards
- 2003 International Automotive Advertising Awards (IAAA)
- 2003 The Advertising Festival Ad Awards Tenerife
- 2003 WFA Hall of Fame Award
My Work
SEE ALL WORKNewborn
- BRAND:
- American Family Insurance
- AGENCY:
- Elite Media
Alzheimer’s Society
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Hilary and Pauline
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Cynthia and Raymond
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Mark and Caroline
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
The Ultimate Vow
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
The Ultimate Vow
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
He's Coming Home
- BRAND:
- Women's Aid
- AGENCY:
- House 337
Our Christmas 2021
- BRAND:
- BBC
- AGENCY:
- BBC Creative Services
Positions
Editor
He's Coming Home
- BRAND:
- Women's Aid
- AGENCY:
- House 337
He's Coming Home
- BRAND:
- Women's Aid
- AGENCY:
- House 337
Editor
Better
- BRAND:
- American Family Insurance
- AGENCY:
- Elite Media
Newborn
- BRAND:
- American Family Insurance
- AGENCY:
- Elite Media
Editor
Alzheimer’s Society
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Hilary and Pauline
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Cynthia and Raymond
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Mark and Caroline
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
The Ultimate Vow
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
The Ultimate Vow
- BRAND:
- Alzheimer’s Society UK
- AGENCY:
- New Commercial Arts
Editor
BBC Creative Services
Editor
Editor
The Payment Part is Just the Start
- BRAND:
- Barclaycard Business
- AGENCY:
- Droga5
I Shouldn't Even Be Here- Pirate
- BRAND:
- Secret Escapes
- AGENCY:
- Droga5
I Shouldn't Even Be Here- Incarcerated
- BRAND:
- Secret Escapes
- AGENCY:
- Droga5
I Shouldn't Even Be Here- Ambush
- BRAND:
- Secret Escapes
- AGENCY:
- Droga5
Editor
Climate change doesn’t do borders
- BRAND:
- HSBC
- AGENCY:
- Wunderman Thompson UK
Editor
Editor
Charades
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Fast Forward
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Countdown
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Walk
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Concert
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Mistletoe
- BRAND:
- Waitrose & Partners
- AGENCY:
- adam&eveDDB
Test Results
- BRAND:
- Marmite
- AGENCY:
- adam&eveDDB
DESIGNATED DRIVER
- BRAND:
- The AA
- AGENCY:
- adam&eveDDB
The Miracle of Mulberry
- BRAND:
- Mulberry
- AGENCY:
- adam&eveDDB
Maille Gifting
- BRAND:
- Maille
- AGENCY:
- adam&eveDDB
Sorry, I Spent It On Myself
- BRAND:
- Harvey Nichols
- AGENCY:
- adam&eveDDB
Sorry, I Spent It On Myself
- BRAND:
- Harvey Nichols
- AGENCY:
- adam&eveDDB
Editor
The Possibilities Are Beautiful
- BRAND:
- ULTA Beauty
- AGENCY:
- MRM//McCann
Editor
Keys
- BRAND:
- EuroMillions
- AGENCY:
- AMV BBDO
Parking
- BRAND:
- EuroMillions
- AGENCY:
- AMV BBDO
Drip
- BRAND:
- EuroMillions
- AGENCY:
- AMV BBDO
Mog's Christmas Calamity
- BRAND:
- Sainsbury's
- AGENCY:
- AMV BBDO
Editor
Kids Party
- BRAND:
- Guardian Newspapers
- AGENCY:
- BBH
Dinner Party
- BRAND:
- Guardian Newspapers
- AGENCY:
- BBH
Fun Run
- BRAND:
- Guardian Newspapers
- AGENCY:
- BBH
My Angel Girlfriend
- BRAND:
- Axe/Lynx Excite variant
- AGENCY:
- BBH
Even Angels Will Fall
- BRAND:
- Axe/Lynx Excite variant
- AGENCY:
- BBH
Offline Editor
A Better You - Walk
- BRAND:
- British Army
- AGENCY:
- Accenture Song
A Better You - Garage
- BRAND:
- British Army
- AGENCY:
- Accenture Song
Editor
Publicis London
Editor
Flying in the Face of Ordinary
- BRAND:
- Virgin Atlantic
- AGENCY:
- Y&R London
Elf
- BRAND:
- Leerdammer
- AGENCY:
- Y&R London
Harvester
- BRAND:
- Boursin
- AGENCY:
- Y&R London
Editor
Wünderful Stuff
- BRAND:
- Müller
- AGENCY:
- TBWA\London
Tennis
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Snooker
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Football
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Darts
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Cricket
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Editor
That’s What Makes McDonald’s
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Chicago
Editor
Pain
- BRAND:
- FSID
- AGENCY:
- J. Walter Thompson London
Circuit
- BRAND:
- Shell
- AGENCY:
- J. Walter Thompson London
Editor
£10k Blowout
- BRAND:
- Zoo Magazine
- AGENCY:
- Mother London
Editor
Choir
- BRAND:
- Honda
- AGENCY:
- Wieden+Kennedy
Cog
- BRAND:
- Honda
- AGENCY:
- Wieden+Kennedy
- 2007 Golden Award of Montreux
- 2007 Kinsale Shark Advertising Festival
- 2007 D&AD Awards
- 2007 Advertising Creative Circle Awards
- 2007 ANDY Awards
- 2006 CLIO Awards
- 2006 The One Show
- 2006 AICP Show
- 2006 British Arrows
- 2006 The APA Show
- 2006 Cannes Lions International Festival of Creativity
- 2006 Epica Awards
- 2004 First Boards Awards
- 2004 IPA Effectiveness Awards
- 2004 WARC
- 2004 CRESTA
- 2003 Eurobest
- 2003 International Automotive Advertising Awards (IAAA)
- 2003 The Advertising Festival Ad Awards Tenerife
- 2003 WFA Hall of Fame Award
- 2003 LIA