My Latest Work
SEE ALL WORKFind Your Rich
Remember before you worried about money?
Stories from the AT&T Network- Carleen Weirauch, Owner of Weirauch Farm & Creamery
Stories from the AT&T Network- Dr. Steve Bibevski, Pediatric Heart Surgeon
About me
I’m a high impact Creative Director with extensive experience leading a wide variety of creative groups. I have a proven ability to partner with large corporate clients in shaping integrated brand strategies. Due to my extensive background in digital, I’m able to fully execute on integrated creative solutions. Ideas that range from social and mobile platforms to interactive and traditional media. Ideas that meet brand needs and user needs simultaneously, regardless of medium. My strengths include creative leadership, brand development & strategy, 360º marketing solutions, creative mentoring, client-facing
and new-business positions.
My wit is razor sharp and I’m a snappy dresser.
Skills
- Integrated Marketing
- Advertising
- Art Direction
- Creative Direction
- Interaction Design
- Interactive Advertising
- Creative Strategy
- Brand Development
- Digital Strategy
- Web Design
- User Experience
- Concept Development
- Corporate Identity
- Social Media Marketing
- New Media
- Copywriting
- Graphic Design
- User Interface Design
- Social Media
- Logo Design
- Interactive Marketing
- Information Architecture
- Outdoor Advertising
Sector Experience
My Work
SEE ALL WORKStories from the Network- Cris Hadjez, Founder, Marine Animal Rescue Society
- BRAND:
- AT&T
- AGENCY:
- BBDO New York
WeAreStillMarching.com
- BRAND:
- The National Park Foundation
- AGENCY:
- Organic
Monsters
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Mum
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Positions
VP, Executive Creative Director
New York, United States
January 2014 - April 2015 (1 year 3 months)
Group Creative Director
New York, United States
November 2012 - January 2014 (1 year 2 months)
Creative Director
Freelance
July 2012 - November 2012 (4 months)
Clients include Land Rover, Nokia, Dell, Kodak and Citibank
Lead creative team from concept through the production of final digital deliverables
Lead the creative on new business pitches for Levis, Citibank, Volly and Army. Specifically developing social media strategy and interactive tactic integration
Trained, managed and mentored a team of Art Directors and Copywriters
Lead creative team from concept through the production of final digital deliverables
Lead the creative on new business pitches for Levis, Citibank, Volly and Army. Specifically developing social media strategy and interactive tactic integration
Trained, managed and mentored a team of Art Directors and Copywriters
Lead the creative output through the development of identity systems, marketing programs, interactive platforms, and new media channels for clients including Heineken, Sony, Sprint, Iomega, 2002 Winter Olympics, NBA, Smirnoff, Estee Lauder, Motorola, Guiness UDV, Norelco, City of Stamford, Boingo Wireless, AIG, Converse, Timberland and Unicast.
Visiting Instructor
Pratt Institute
2000 - 2008 (8 years)
Interactive Design Lecture and Education Series - I drafted the original syllabus for the Interactive Design course.
Photography and the Web
Graphic Design Lecture and Education Series
Technology and Design Lecture and Education Series
Photography and the Web
Graphic Design Lecture and Education Series
Technology and Design Lecture and Education Series
Creative Director
Solution: Marketing & Communications
1997 - 1999 (2 years)
Responsible for the design and development of POP, collateral and interactive work for clients including Sony, Hertz, SAP and Minolta
Mentored junior staff
Began to realize the benefits of fully integrated marketing campaigns. Helped bring Solution up from a traditional print based agency to a full service one
Mentored junior staff
Began to realize the benefits of fully integrated marketing campaigns. Helped bring Solution up from a traditional print based agency to a full service one