My Latest Work
SEE ALL WORKStarbucks Premium Instant
Couple
Choose your favorite white
Roomba
About me
Brazilian. Lived in Spain. Italy. London.
Global Creative Director. CCO of MRM Spain.
Won awards and new business in all four countries.
Founder of the best advertising school in Brazil: www.escolacuca.com
Loves surfing. Supports Flamengo and Barcelona.
Married. And best of all, father of Lucca.
Sector Experience
- Coffee, Tea, Chocolate Drinks, Breakfast Drinks
- Cars
- Automotive
- Credit Cards
- Banking & Financial Services, Investments, Stock Brokers
- Soft Drinks, Tonics
- Insurance
- Charities, Foundations, Volunteers
- Institutional/Public Interest/Non-Profit Org.
- Disease Awareness, Support Groups & Associations
- Environmental & Ecological Issues
- Canned Vegetables, Fruits
- Beers, Ciders, Lagers
- Washing Machines, Refrigerators & Other Large Apppliances
- Public Safety, Health & Hygiene
- Batteries (Except Car Batteries), Light Bulbs
- Restaurants & Fast Food
- Culture, Leisure & Sport
- Consumer Electronics & Audio-Visual
- Home Appliances, Furniture & Gardening
- Blood/Organ Donation
- Creams, Lotions, Milks, Tonics, Makeup Removers
- Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation
- Sports & Health Clubs, Gyms, Spas, Diet Clinics
- Colleges, Universities & Education Centers
- Museums & Monuments
- Newspapers, Magazines, Books
Awards
- 2019 Cannes Lions International Festival of Creativity
- 2019 LIA
- 2019 CLIO Awards
- 2019 Eurobest
- 2019 Epica Awards
- 2018 The One Show
- 2018 The New York Festivals Advertising Awards
- 2018 CRESTA
- 2018 D&AD Awards
- 2017 El Sol
- 2017 Cristal Media & ADvertising Summit
- 2011 ACT Responsible Tributes
- 2005 Premio Folha / M&M
- 2005 Festival do Rio ABP
- 2005 Colunistas
- 2005 Prêmio o Globo
- 2005 Clube de Criação de São Paulo - CCSP / Anuário do Clube de Criação de São Paulo
- 2004 YoungGuns International Advertising Award
- 2001 Pinnacle Awards
My Work
SEE ALL WORKNap
- BRAND:
- Starbucks At Home
- AGENCY:
- McCann Worldgroup Spain
Jazz
- BRAND:
- Starbucks At Home
- AGENCY:
- McCann Worldgroup Spain
Ugly Duckling
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Cinderella
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Jack and the Beanstalk
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Vauxhall Backwards Stories - Making of film
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Cinderella
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
The Ugly Duckling
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Jack & The Beanstalk
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Positions
Chief Creative Officer (CCO)
Dubai, United Arab Emirates
December 2021 - Present (3 years)
Ugly Duckling
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Cinderella
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Jack and the Beanstalk
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Vauxhall Backwards Stories - Making of film
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Cinderella
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
The Ugly Duckling
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Jack & The Beanstalk
- BRAND:
- Vauxhall
- AGENCY:
- MRM//McCann
Elia 10
- BRAND:
- MasterCard
- AGENCY:
- MRM//McCann
Kit Beats
- BRAND:
- MasterCard
- AGENCY:
- MRM//McCann
Beyond Money
- BRAND:
- 1|2|3 Smart Account
- AGENCY:
- MRM//McCann
Cuanto. Mas Allà del Dinero
- BRAND:
- Banco Santander
- AGENCY:
- MRM Worldwide, Madrid
Global Creative Director
Madrid, Spain
August 2011 - September 2021 (10 years 1 month)
Starbucks Premium Instant
- BRAND:
- Starbucks At Home
- AGENCY:
- McCann Worldgroup Spain
Couple
- BRAND:
- Starbucks At Home
- AGENCY:
- McCann Worldgroup Spain
Choose your favorite white
- BRAND:
- Starbucks At Home
- AGENCY:
- McCann Worldgroup Spain
Roomba
- BRAND:
- Starbucks At Home
- AGENCY:
- McCann Worldgroup Spain
Nap
- BRAND:
- Starbucks At Home
- AGENCY:
- McCann Worldgroup Spain
Jazz
- BRAND:
- Starbucks At Home
- AGENCY:
- McCann Worldgroup Spain
Executive Creative Director
Madrid, Spain
November 2008 - September 2011 (2 years 10 months)
School Land
- BRAND:
- UNICEF
- AGENCY:
- J. Walter Thompson España
The Colors Of The Flowers
- BRAND:
- ONCE
- AGENCY:
- J. Walter Thompson España
My name is Kimbo (30sec)
- BRAND:
- UNICEF
- AGENCY:
- J. Walter Thompson España
My name is Kimbo (20sec)
- BRAND:
- UNICEF
- AGENCY:
- J. Walter Thompson España
My name is Kimbo (english subtitles)
- BRAND:
- UNICEF
- AGENCY:
- J. Walter Thompson España
Portman Beach
- BRAND:
- Corona Save the Beach
- AGENCY:
- J. Walter Thompson España
Ercole
- BRAND:
- Corona Extra
- AGENCY:
- J. Walter Thompson España
Inlogic
- BRAND:
- Corona Extra
- AGENCY:
- J. Walter Thompson España
DJ Midi Stardust
- BRAND:
- Corona Extra
- AGENCY:
- J. Walter Thompson España
Taxi
- BRAND:
- World March for Peace and Nonviolence
- AGENCY:
- J. Walter Thompson España
Taxi
- BRAND:
- World March for Peace and Nonviolence
- AGENCY:
- J. Walter Thompson España
Mozart
- BRAND:
- Simples Magazine
- AGENCY:
- DM9DDB
Beethoven
- BRAND:
- Simples Magazine
- AGENCY:
- DM9DDB
Bach
- BRAND:
- Simples Magazine
- AGENCY:
- DM9DDB
Friend
- BRAND:
- Estação Vila Moema Pizzeria
- AGENCY:
- DM9DDB
Delivery
- BRAND:
- Estação Vila Moema Pizzeria
- AGENCY:
- DM9DDB
Holding Hands
- BRAND:
- Blockbuster
- AGENCY:
- DM9DDB
Cut
- BRAND:
- Estação Vila Moema Pizzeria
- AGENCY:
- DM9DDB
From: For:
- AGENCY:
- DM9DDB
Building Under
- AGENCY:
- DM9DDB
Kitchen
- BRAND:
- Organ Donation Appeal
- AGENCY:
- DM9DDB
- 2005 Cannes Lions International Festival of Creativity
- 2005 El Sol
- 2005 Premio Folha / M&M
- 2005 CLIO Awards
- 2005 Festival do Rio ABP
- 2005 Colunistas
- 2005 Prêmio o Globo
- 2005 Clube de Criação de São Paulo - CCSP / Anuário do Clube de Criação de São Paulo
- 2004 YoungGuns International Advertising Award
- 2002 The One Show
- 2001 Pinnacle Awards
Dining Out (Man 1)
- BRAND:
- Editora Abril
- AGENCY:
- AlmapBBDO
Mozart
- BRAND:
- Simples Magazine
- AGENCY:
- DM9DDB
Beethoven
- BRAND:
- Simples Magazine
- AGENCY:
- DM9DDB
Bach
- BRAND:
- Simples Magazine
- AGENCY:
- DM9DDB
Friend
- BRAND:
- Estação Vila Moema Pizzeria
- AGENCY:
- DM9DDB
Delivery
- BRAND:
- Estação Vila Moema Pizzeria
- AGENCY:
- DM9DDB
Holding Hands
- BRAND:
- Blockbuster
- AGENCY:
- DM9DDB
Cut
- BRAND:
- Estação Vila Moema Pizzeria
- AGENCY:
- DM9DDB
From: For:
- AGENCY:
- DM9DDB
Building Under
- AGENCY:
- DM9DDB
Kitchen
- BRAND:
- Organ Donation Appeal
- AGENCY:
- DM9DDB
- 2005 Cannes Lions International Festival of Creativity
- 2005 El Sol
- 2005 Premio Folha / M&M
- 2005 CLIO Awards
- 2005 Festival do Rio ABP
- 2005 Colunistas
- 2005 Prêmio o Globo
- 2005 Clube de Criação de São Paulo - CCSP / Anuário do Clube de Criação de São Paulo
- 2004 YoungGuns International Advertising Award
- 2002 The One Show
- 2001 Pinnacle Awards
School Land
- BRAND:
- UNICEF
- AGENCY:
- J. Walter Thompson España
The Colors Of The Flowers
- BRAND:
- ONCE
- AGENCY:
- J. Walter Thompson España
My name is Kimbo (30sec)
- BRAND:
- UNICEF
- AGENCY:
- J. Walter Thompson España
My name is Kimbo (20sec)
- BRAND:
- UNICEF
- AGENCY:
- J. Walter Thompson España
My name is Kimbo (english subtitles)
- BRAND:
- UNICEF
- AGENCY:
- J. Walter Thompson España
Portman Beach
- BRAND:
- Corona Save the Beach
- AGENCY:
- J. Walter Thompson España
Ercole
- BRAND:
- Corona Extra
- AGENCY:
- J. Walter Thompson España
Inlogic
- BRAND:
- Corona Extra
- AGENCY:
- J. Walter Thompson España
DJ Midi Stardust
- BRAND:
- Corona Extra
- AGENCY:
- J. Walter Thompson España
Taxi
- BRAND:
- World March for Peace and Nonviolence
- AGENCY:
- J. Walter Thompson España
Taxi
- BRAND:
- World March for Peace and Nonviolence
- AGENCY:
- J. Walter Thompson España
The Happy Flag
- BRAND:
- Coca-Cola
- AGENCY:
- McCann Copenhagen
Cat
- BRAND:
- Zurich
- AGENCY:
- McCann-Erickson Switzerland
Dog
- BRAND:
- Zurich
- AGENCY:
- McCann-Erickson Switzerland
Bike
- BRAND:
- Zurich
- AGENCY:
- McCann-Erickson Switzerland
Warmth
- BRAND:
- Zurich
- AGENCY:
- McCann-Erickson Switzerland
Bouncer
- BRAND:
- Zurich
- AGENCY:
- McCann-Erickson Switzerland
Dining Out (Man 1)
- BRAND:
- Editora Abril
- AGENCY:
- AlmapBBDO