Luc Speisser

Luc Speisser

Managing Director / Président at Landor, Paris
Paris, France

About me

Luc joined Landor as Executive Director of Brand Strategy with the goal of building a robust strategic planning team and accelerating the development of the Paris office’s strategic practice, offer, and credentials. He has won and led numerous ambitious and long-lasting branding programs for both fast-moving consumer goods and corporate clients. These clients include Accor Hotels, Citroën since 2008, Danone, Decathlon, the European Commission, Kraft Foods, Procter & Gamble, RATP Group, Syngenta and Volkswagen Group. Since he was promoted to Managing Director in 2011, Landor Paris has significantly increased the number of leading new clients such as Alstom Transport, AXA Global Direct, City of Paris, E.Leclerc, Geodis, HomeAway, Ibis Hotels (Accor Group), Moët Hennessy, Natixis Asset Management, Orange, Total Marketing & Services, or Volvic (Danone Waters) and expanded relationship with existing key clients. Since 2012, Landor Paris is rated NUMBER 1 IN STRATEGY AND CLIENT SATISFACTION according to the Agencies-Brands relationship barometer runned by Limelight-Opinionway. Luc has also completely rebuilt his Creative team, transforming Landor Paris, together with his team, into one of the best creative offices of Landor Worldwide, collecting 7 creative awards in 2013, 18 in 2014 and 28 in 2015, including amongst others both GRAND PRIX at the two major French Design Awards, 2 Wood and 1 Graphite Pencils at D&AD and five Cannes Lions. 2016 is already another great year, with a D&AD Graphite Pencil, a Silver and a Bronze Lion, making Landor THE WORLD'S MOST AWARDED BRANDING AND DESIGN AGENCY AT CANNES LIONS FOR THE SECOND YEAR IN A ROW. Specialties: Branding, Brand Positioning and Driving, Brand Architecture, Consumer Insights, Behavioral Change, Naming, Writing, Innovation, Facilitation (Co-creative techniques), Communications, Advertising.

Senior Client Director / Directeur Associé
Pantin, France
2004 - 2005 (1 year)
Client Director / Directeur de Clientèle
Paris, France
February 1999 - February 2001 (2 years)

Education

Master's Degree in Marketing and Advertising (CELSA)

1989 - 1991 (2 years)
CELSA Ecole des hautes études en sciences de l'information et de la communication

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