Angfa - "Washable Book"

McCann Health

McCann Health Tokyo, Japan

Awards

3643

This ad is part of the ACT Responsible Collection

Brand: Angfa
Country: Japan

Advertiser: Angfa

Title	Washable Book
Brief	The Washable Book inspires behavioural change by transforming reading into physical learning. The book’s characters can only achieve their colourful futures by having their dirty hands washed. This helps the children make the connection between clean hands and their future goals. The book uses three layers: when the character’s dirty hand on the top layer is washed, the white ink of the middle layer becomes transparent, allowing the colourful bottom layer to show through.
Agency	McCann Health
Campaign	Washable Book
Advertiser	Angfa
Brand	Angfa
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Posted	February 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	120 seconds
Executive Creative Director	S..n R...y Subscribers Only
Group Creative Director	Sh....ke Ka....mi Subscribers Only
Art Director	H....hi M...ui Subscribers Only
Art Director	N....ki Ta....ra Subscribers Only
Copywriter	..i K...da Subscribers Only
Account Director	Sh.....iro ..u Subscribers Only
Agency Producer	H...ki K....hi Subscribers Only
Head of Client	M...mi Sa....ra Subscribers Only
Production Company	S..O PR....NG C.., L... Subscribers Only
Production Company	HA.....DO I... Subscribers Only
Production Company	A...a I... Subscribers Only
Print Producer	K....hi H..a Subscribers Only
Print Producer	M..a Sh......iki Subscribers Only
Print Producer	.o Wa....be Subscribers Only
Print Producer	S...ka Na....ya Subscribers Only
Producer	Y....hi ..o Subscribers Only
Director / Editor	M...to I....ra Subscribers Only