My Latest Work
SEE ALL WORKSouvenired Media
Ride The Arches
Ride The Arches (Board)
McDonald's Yes Kids Zone (Board)
About me
A hopeless romantic who still believes in universal beauty and human truth.
For work, I bridge the world between human and tech.
I remind those who are tech-obsessed the beauty of real life, and show tech-resistant humans the magic of the future.
I simplify when things get crazy, and romanticize when things get dull.
I do it with design, strategy, advertising and mostly, common sense.
And I am doing it now with 3400 amazing creatives in Publicis Groupe Asia Pacific, Middle East and Africa.
Sector Experience
My Work
SEE ALL WORKHeineken H*Ai
- BRAND:
- Heineken
- AGENCY:
- BBH Shanghai
Feels Good to Move
- BRAND:
- Cathay Pacific
- AGENCY:
- Leo Burnett
Let’s Get Moving ;P
- BRAND:
- Cathay Pacific
- AGENCY:
- Publicis.Hong Kong
Life elevated with Cathay
- BRAND:
- Cathay Pacific
- AGENCY:
- Publicis Groupe
Red Flag
- BRAND:
- The North Face
- AGENCY:
- Ogilvy China
Positions
Chief Creative Officer
Publicis Groupe
Hong Kong
February 2021 - Present (4 years)
Location : Asia Pacific, Middle East and Africa
Life elevated with Cathay
- BRAND:
- Cathay Pacific
- AGENCY:
- Publicis Groupe
Executive Creative Director at large
Ogilvy, McCann Worldgroup, VMLY&R, Johannes Leonardo
United States
July 2018 - February 2021 (2 years 7 months)
I lead future brand platforms and visions for global brands such as Coke and Instagram, and help agencies build integrated team structures for modern marketing.
Lead the creative team for Art, Copy & Code, an integrated special projects agency within Google. We build products and campaigns.
