Gary Paticoff

Gary started his career in advertising at Needham Harper and Steers/West in 1979 as thein-house Assistant Film Editor. Gary’s first production was the 1980 Honda Civic spot “Goldfish” which demonstrated the increased interior space of the new model by filling the previous model with water and pumping it into the new one. Witnessing the car fall through the stage floor convinced him producingwas what he wanted to do. Over the next 32 years along with the evolution of the agency to RPA Gary rose through the ranks of production to become the current Executive Producer. His responsibilities include managing the Talent Affairs group for the licensing of music and celebrity talent, overseeing the staff and freelance producers, training the assistants and creating content for all interactive projects. Gary has produced significant award winning work for every client RPA has had since 1982.