Starting life as a stills photographer before moving into film, Charlie is like the ace fighter-pilot of food and drink with an eye for detail that would put a Frank Drebin to shame… Lighting all his own work brings an inimitable authorship and distinctive style. M&S, Waitrose, Aldi are all slices of the close up world that he inhabits and has found so rewarding. Basically, if you’ve ever looked longingly at an ad and thought “I’m going to go out and buy that chocolate pudding right now” even though it’s 7am and you’re still in your pyjamas, that’s basically because Charlie shot it.