Sam started his career as a journalist working on local newspapers before doing stints as a sports commentator for the BBC and on The Sun newsdesk.
He moved to Hong Kong where he made the transition from hack to copywriter working for three years at DDB Needham and McCann Erickson where he helped relaunch Cathay Pacific Airways with a through-the-line global campaign.
On returning to the UK, he worked at Ammirati Puris Lintas where he won digital awards for Mini online and a Cannes Gold with a digital, PR and stunt campaign for Peperami. He was appointed to the board at APL.
In 2000 he moved to Lowe where he created award-winning campaigns for HSBC, Stella Artois and Tesco.
In 2006 Sam co-founded The Red Brick Road with Sir Frank Lowe, Paul Weinberger, Paul Hammersley, David Hackworthy and Jason Lawes and helped it grow to become the 15th largest agency in London in 2012 and one of the most successful independents.
Sam is now a Creative Partner at Ogilvy & Mather London.
Sam's awards include Cannes Lions, three D&AD Pencils plus Campaign Press, Creative Circle, British Television Awards and Eurobest amongst others.