Wolfgang Schneider
Wolfgang Schneider
Chief Creative Officer at BBDO Germany
Berlin, Germany
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TitleThe cheapest christmas ad
BriefGerman discount store Lidl offers all the things you need for a beautiful Christmas, but at a much cheaper price than at competing supermarket chains. To demonstrate this, the big-budget Christmas spot of Lidl's biggest rival Edeka was reshot as cheaply as possible and released only seven days after the original. Like the images, the a cappella soundtrack is both inexpensive yet oddly beautiful.
Agency
Campaign The Cheapest Christmas
Advertiser Lidl
Brand Lidl

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Creative Director D...d M....ng Subscribers Only
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Production Company F....da .V G..H Subscribers Only
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Agency Producer S...e R...ow Subscribers Only
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Executive Creative Director M....el Sc.....ner Subscribers Only
Chief Production Officer S....en G...is Subscribers Only
Post Production G..d G..s Ent.......ent G..H Subscribers Only
Sound Production ..t . M....ne B...in Subscribers Only
Director of Photography (DOP) A..x B...m Subscribers Only
Director of Photography (DOP) J...ni Z...a Subscribers Only
Editor R..é K...l Subscribers Only
Production Company F....da R....me ..d F....da .V G..H Subscribers Only
Production Company F....da R....me ..d F....da .V G..H Subscribers Only
Director J...in I...i Subscribers Only
Director Se.....an G...ge Subscribers Only
Director F...an Li......ier Subscribers Only
Production Company Producer ..m S....en Subscribers Only
Production Company Producer Ch....in Sc.....er Subscribers Only
Production Company Producer P...al Bi....nn Subscribers Only
Production Company Producer Ka.....na K�....cht Subscribers Only
Post Production G..d G..s Ent.......ent G..H Subscribers Only
Audio Production House ..t . M....ne B...in Subscribers Only
Sound ..t . M....ne B...in Subscribers Only
Director of Photography (DOP) A..x B...m Subscribers Only
Director of Photography (DOP) J...ni Z...a Subscribers Only

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