Luciana Haguiara

Luciana leads a team of creatives that are seeking for new stuff that combines technology, storytelling, art, data and, most of all, solve problems, be sustainable and look deeply into the needs of the human beings and the planet.

She embraces the importance of creative solutions in the digital environment to generate memorable, beautiful and useful experiences. And beautiful. She believes that ideas must be bigger than technology - they've got to captivate, while technology is used seamlessly. The more inconspicuous, the better. Did I say the work must be beautiful? Ok.

Her passion for digital experiments with art, music and data drove her to a big change in 2001, when she gave up her position as an offline copywriter to venture into the digital realm.

In a lifetime as a mother, creative, creative director, jury member, lousy housewife, driver for the kid, landscape-designer-wannabe, lazy boxer and party girl, he has won more than 400 creativity awards at festivals like Cannes Lions, D&AD, The One Show, ADC, Webby Awards, Clios, NY Festival, London Festival, El Sol Festival, El Ojo de Iberoamerica and London Festival, among others.

She has served as a jury member for some of the most prestigious international festivals including Cannes Lions (Digital Craft and Cyber), The One Show, D&AD, Clio, ADC Awards, NY Festival and as President of the Interactive and Mobile juries at El Ojo de Iberoamerica and FIAP.

She has created award-winning campaigns for Getty Images, HP, Volkswagen, Havaianas, Visa, Pedigree, GE, Greenpeace, Gol Airlines, Pepsi, Antarctica, VW Trucks and IBM.

So, if you are a client and want to build some innovative and sustainable ideas that can change things, please contact her.