Sébastien Jauffret

Directeur associé International at BETC Paris, Pantin

Paris, France

My Latest Work

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Approuvé par l’IA

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Carbon footprint

High tech low impact

About me

This profile was created because Sébastien Jauffret has been referenced on AdForum.

It's my profile and I want to edit it.

Sector Experience

Awards

People I worked with

Rémi Babinet

Managing Director and CCO

Digital account director

BETC

My Work

SEE ALL WORK

68 000 L

BRAND:

Back Market

AGENCY:

Marcel

Economie Eau

BRAND:

Back Market

AGENCY:

Marcel

Matieres Premieres

BRAND:

Back Market

AGENCY:

Marcel

Empreinte Carbone

BRAND:

Back Market

AGENCY:

Marcel

High tech – Low impact

BRAND:

Back Market

AGENCY:

Marcel

Uber Heetch

BRAND:

Heetch

AGENCY:

Marcel

#Heetchrégale

BRAND:

Heetch

AGENCY:

Marcel

Changez votre façon de changer d'ordinateur

BRAND:

Back Market

AGENCY:

Marcel

Il y a une vie après le neuf

BRAND:

Back Market

AGENCY:

Marcel

Positions

Directeur Associé International

BETC Paris

Pantin, France

November 2014 - Present (10 years)

Legendary FMCG confectionery brand.
Central team, lead of 6 European countries.
Media- Approx 80M€

Well in my bubble

BRAND:

Air France

AGENCY:

BETC Paris

Here everything revolves around you

BRAND:

Air France

AGENCY:

BETC Paris

Téhéran

BRAND:

Air France

AGENCY:

BETC Paris

Santiago du Chili

BRAND:

Air France

AGENCY:

BETC Paris

And Tweet

BRAND:

Air France

AGENCY:

BETC Paris

Spectacular

BRAND:

Air France

AGENCY:

BETC Paris

The Soaring Palace

BRAND:

Air France

AGENCY:

BETC Paris

Revolutionary Comfort

BRAND:

Air France

AGENCY:

BETC Paris

His Highness A380

BRAND:

Air France

AGENCY:

BETC Paris

Destination: Dakar

BRAND:

Air France

AGENCY:

BETC Paris

Indulge in Haute-cuisine

BRAND:

Air France

AGENCY:

BETC Paris

Here I am!

BRAND:

Air France

AGENCY:

BETC Paris

Rendez-vous in Paris

BRAND:

Air France

AGENCY:

BETC Paris

Réseau

BRAND:

Air France

AGENCY:

BETC Paris

Destination : Paris

BRAND:

Air France

AGENCY:

BETC Paris

France is in the Air

BRAND:

Air France

AGENCY:

BETC Paris

★ Head of Betc Academy ★

BETC Paris

Pantin, France

January 2011 - 2016 (5 years)

The Betc Academy is an apprenticeship program designed for Betc interns who wishes to learn how to create and produce real work.
Launched in 2010, the Academy 10th session has just ended and we are now working on the 11th brief. Some brands the Academy has been working for : Peugeot, CANAL+, Pages Jaunes, FDJ.FR, Rhodia, Uber, Ubisoft, Decathlon …

★ Account Director international ★

BETC Paris

Pantin, France

June 2013 - November 2014 (1 year 5 months)

► Air France
Launched in April 2014 in 120 countries.

A total reboot of Air France communication strategy and creative territory for a complete 360° worldwide deployment. More than 30 prints, two radio codes, display, mobile, digital billboards, TVC, safety instructions video …

Account Manager

BETC Paris

Pantin, France

July 2010 - June 2013 (2 years 11 months)

► CANAL+
French premium pay-tv channel

In charge of CINEMA, US SERIES and CREATION ORIGINALES (homemade series) projects for 3 years. During this period I’ve been able to work on very various problematics such as launching Borgia, the first super production of the channel or keep the attraction of Cinema in the subscription funnel.

● Création Originales : Launch and development of immersive ecosystems for Borgia, Les Revenants and Tunnel.

Few distinctions :
- Borgia : FWA Website + Mobile winner, Grand Prix Strategies.
- Les Revenants : FWA Website + Mobile winner.

● Cinema : To remind audiences of CANAL+ commitment to quality cinema, we launched « the more you watch CANAL+ the more you love cinema » with a series of prints and a TVC, the Bear.

The Bear was the world’s most awarded ad in 2012’s Gun Report ranking and remain the most awarded TV ad ever.

Account Manager

TBWA\PARIS

Boulogne-Billancourt, France

June 2007 - June 2010 (3 years)

Description
Work

►SNCF
French national railways
● Production of the communications for TGV, Téoz and Lunéa brands for two years

► FNAC
Entertainment retail chain
● Production of the communications for three years including TV, branding, shopper experience

► MICHELIN TIRES
● Production of three worldwide campaigns in 2010

Marvellous Trip

BRAND:

FNAC

AGENCY:

TBWA\PARIS

Account Executive

TBWA\G1

Boulogne-Billancourt, France

September 2006 - June 2007 (9 months)

Description

► NISSAN EUROPE / INFINITI EUROPE
● Coordination of 13 countries for 10 months. Our main mission was the launch of Qashquai Urban proof strategy and creative assets in the area
● Participate to the winning european pitch for Inifiniti luxury cars launch

► CHIVAS BROTHERS / G.H. MUMM
● Campaigns production for Chivas Regal, Champagne G.H. Mumm and Martell cognac
● Worldwide coordination within the TBWA network

Communication assistant

THAVIBU GALLERY

January 2005 - November 2005 (10 months)

Description

Principale galerie d’Art Contemporain (peintures) du Sud-Est Asiatique

Réflexion sur le développement et la stratégie de communication pour des oeuvres d’art sur les principaux acheteurs privés et musées (USA, Europe, Hong Kong)