For Destiny's first expansion called The Dark Below, we created a fictitious, snarky gamer called DrCrispy. We first seeded him on gaming leaderboards to stoke speculation among core gamers. After a few days, we launched this video. VO: Pete Davidson (SNL) Music by The Budos Band.
More Work
SEE ALLLive Trailer - Win The Crowd
- BRAND:
- Official Guitar Hero®
- AGENCY:
- 72andSunny
It's About to Get Real
- BRAND:
- Activision
- AGENCY:
- 72andSunny
8,000 Miles
- BRAND:
- Peace Corps
- AGENCY:
- BBDO Atlanta