About me
Achim Rietze is Strategy Lead at the ZOO EMEA - Google’s creative think tank for brands and agencies - a team of highly experienced strategists, creatives and technologists, whose passion is to help define the future of marketing in a digital world.
The ZOO collaborates with brands and agencies to use Google’s technology and platforms in new, exciting and unexpected ways. And is present in 16 Google offices around the world.
In 2001, Achim started his career at the global agency network Y&R, before joining Jung von Matt in 2006 for four years. According to the Big One the "Most-awarded creative agency across all media and the world“ in 2007. Later he founded his own strategy unit and was member of board at LLR, a Jung von Matt spin-off, that directly won 9 Lions at Cannes in the first year and became "Newcomer Agency of the Year 2009" in Germany. In 2015 he arrived at Google.
Throughout his career Achim worked on global clients like Mercedes-Benz, Unilever, Philip Morris, Panasonic and Subway. Exploiting the full potential of today's ecosystem for brands.
The 41-year old strategist is engaged at the APG Germany for 10 years and represented the interests of the planning community as member of board in 2013. He has a trackrecord of 27 effectiveness award wins and is a member of juries like the AME at New York Festivals.
Sector Experience
My Work
SEE ALL WORKDirty Driving
- BRAND:
- Mercedes-Benz Vans
- AGENCY:
- Lukas Lindemann Rosinski
Giant
- BRAND:
- RWE
- AGENCY:
- Jung von Matt/365
Positions
Strategy Lead ZOO EMEA - Google
The ZOO collaborates with brands and agencies to use Google’s technology and platforms in new, exciting and unexpected ways. And is present in 16 Google offices around the world.
Reporting to Founders.
Key Clients: Mercedes-Benz Vans, Panasonic Europe, Germanwings, Rabobank and Subway.
Key Accomplishments: Founded strategy department. Implemented strategic thinking, collaborative processes and new tools for the agency. Fostered top-to-top relationships with both new and existing clients recruiting new revenue streams. Working in 4 member management board at LLR, creating the optimal structure and agency culture for ongoing business growth. Co-responsible for 16 pitch wins including brands like Panasonic, Subway. Made LLR 2. best agency at GWA Effie 2014.
Dirty Driving
- BRAND:
- Mercedes-Benz Vans
- AGENCY:
- Lukas Lindemann Rosinski
Reporting to Chief Strategy Officer.
Key Clients: RWE, Unilever, Havana Club, TUI Travel, Ferrero and Guhl.
Key Accomplishments: Proved leadership skills. Creating industry leading marketing communication strategies. Motivating and managing cross-functional client and agency teams to achieve set goals. Helped clients like RWE to create a cohesive brand experience. Strong in inspiring and directing ideas and working hand in hand with some of the most decorated creatives in the world. Co-responsible for 9 pitch wins including brands like RWE, Havana Club.
Reporting to Head of Planning.
Key clients: Philip Morris, Danone, Jaguar, Land Rover, Lego, Bacardi, Campbell's and Milka
Key Accomplishments: Showed holistic strategy skills. With a broad range of experiences from insight research and ideation facilitation, to experience planning and brand management. Showed ability to grow brands by developing sustainable marketing strategies across countries and multi-faceted communication platforms. Worked in close collaboration with Y&R London and Y&R New York. Co-responsible for 6 pitch wins including Lego and Bacardi.
Experienced with BAV, the largest quantitative, database of brands and consumers. Spanning 16 years, 51 countries, and over 680,000 respondents. Managed the Y&Rchetypes system.
