Joining BDDP Conseil in 1993 (became TBWA\Paris),he made its entire carreer among TBWA group.After advertising begins (1993-1995),he joined TEQUILA\. Her last function was Deputy Managing Director in charge of commercial teams, data and interactive resources.He got his main experience of recruitment and loyalty issues off and on line from networks and retail brands (BMW, Silver Moon, TOTAL, La Poste, Manpower, Géant, FNAC)and I.T. field (Cegetel, SFR, T-Online/Club-Internet, Microsoft, HP, Philips, Motorola). He joined BDDP&Fils in august 2006 to build up and manage marketing services
activity.