Sidena - "Things are looking up"

Javelin Group Dublin , Ireland

434

Title	Things are looking up
Brief	Erectile dysfunction (ED) can be an awkward topic for men and couples to address. A deeply private and sensitive issue that leads to feelings of embarrassment and frustration. Discussing it openly can be uncomfortable, which is why many avoid the conversation altogether.But why tiptoe around it? With a bit of humour, we can help break the ice and bring ED out of the shadows. Our playful spot for Sidena over-the-counter medication aims to empower men to take control of their health in a way that feels approachable, relatable, and less intimidating.
Agency	Javelin Group
Campaign	Things are looking up
Advertiser	Rowex
Brand	Sidena
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	30 seconds
Agency Director	..n I...y Subscribers Only
Creative Director	A...an Co....ve Subscribers Only
Creative Director	C...al O'.....rty Subscribers Only
Art Director	C....on H...r Subscribers Only
Strategic Planning Director	Y...f Ka....ee Subscribers Only
Director	..n C....ll Subscribers Only
Director	C...r R..n Subscribers Only
Director of Photography (DOP)	I...s La....is Subscribers Only
Production Company Producer	H...n B...y D..e Subscribers Only
Production Company Producer	J...i D..e Subscribers Only