Build Smart - "Flatiron Building New York"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, Switzerland

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Title	Flatiron Building New York
Brief	Idea:«Build Smart» knows the art of connecting everything in the right way. To symbolize this, iconic buildings were connected dot by dot. The lines were drawn manually.Media:The campaign reached the professional target group on digital billboards in and around trade fairs.Result:Thanks to the skillful approach, it quickly built awareness and interest among decision makers in the building industry.
Agency	Ruf Lanz Werbeagentur
Campaign	The art of connecting everything
Advertiser	Build Smart Building Technology
Brand	Build Smart
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Creative Director	M...us ..f Subscribers Only
Art Director	Ca.....ne M...in Subscribers Only
Copywriter	M...us ..f Subscribers Only
Agency Producer	R...r K...er Subscribers Only
Production Company	R..o W...s Subscribers Only
Motion Designer	G...or S...o Subscribers Only
Advertising Manager	R...r Al......ger Subscribers Only
Advertising Manager	P...al Gr.....nd Subscribers Only
Advertising Manager	S...an ..f Subscribers Only
Advertising Manager	Al.....dro B....la Subscribers Only