| Title | Don't Care |
| Brief | This is a recruitment campaign designed to reflect real people in the role as firefighters. Designed to target Female, Gay, Transgender and BAME recruits, with the focus on the fact that we have 'Firefighters' and not Firemen or Firewomen. Recruits will be joining one close-knit team who all have each other's backs, with no exceptions. Joining Cheshire Fire & Rescue doesn't just mean that they will make a difference to other people's lives, but they'll make a huge difference to their own lives too. |
| Agency |
Blacksheep
|
| Campaign |
Firefighters
|
| Advertiser |
Cheshire Fire & Rescue
|
| Brand |
Cheshire Fire & Rescue Recruitment
|
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|
| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Creative Director |
R...rt S...h Subscribers Only
|
| Copywriter |
R...rt S...h Subscribers Only
|
| Art Director |
..n Ha.....ne Subscribers Only
|
