Robert Smith
Copywriter at Blacksheep
New York, United States
TitleHusband
BriefThis is a recruitment campaign designed to reflect real people in the role as firefighters. Designed to target Female, Gay, Transgender and BAME recruits, with the focus on the fact that we have 'Firefighters' and not Firemen or Firewomen. Recruits will be joining one close-knit team who all have each other's backs, with no exceptions. Joining Cheshire Fire & Rescue doesn't just mean that they will make a difference to other people's lives, but they'll make a huge difference to their own lives too.
Agency
Campaign Firefighters
Advertiser Cheshire Fire & Rescue
Brand Cheshire Fire & Rescue Recruitment

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PostedJanuary 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director R...rt S...h Subscribers Only
Copywriter R...rt S...h Subscribers Only
Art Director ..n Ha.....ne Subscribers Only

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