Martin Ringqvist
Creative Director at OKTO
Göteborg, Sweden
TitlePump it up
BriefDolph Lundgren makes a welcome reappearance as a tough drill sergeant who's about to put a bunch of recruits through their paces. A familiar scene in Hollywood, except these happen to be Volvo excavators. Dolph is soon encouraging them to "pump up" with a series of exercises most machines can't manage. It's strange, but we dig it.
Agency
Campaign Pump it up
Advertiser Volvo
Brand Volvo Construction Equipment’s Excavators

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
SoundtrackSubscribers Only
Actor / Celebrity D...h L....en Subscribers Only
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Director of Photography (DOP) E..c G....er Subscribers Only
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