About me
Before joining Isobar and lead digital transformation, Matt was responsible for the growth strategy and development & integration of specialised offerings for R/GA across EMEA. Throughout his career he has focused on driving best practice in digital innovation and his work has been recognised by several industry award bodies including D&AD, Clio, Cannes Cyberlions, Campaign and the iAB.;Matt joined R/GA in 2010, leading Priority Moments for O2. He has developed client relationships with Beats by Dr. Dre, Google, Coca-Cola and Unilever amongst many others. Prior to R/GA, Matt worked at AKQA leading global campaigns for Nike Football and then on Nike Training Club, the fastest iOS app to reach 1M downloads.;He spent 8 years as Executive Producer at WCRS, where he set up the digital department and capability, integrating digital into wider campaigns, and pioneering the use of emerging advertising formats, creating several ‘firsts’ in the UK market for BMW, MINI and 118-118.
Sector Experience
My Work
SEE ALL WORKBreakfast Transformer
- BRAND:
- Danish Bacon
- AGENCY:
- MEME London Ltd
Positions
Head of Digital Transformation
Group Director, Development & Growth
Matt joined R/GA in 2010, leading Priority Moments for O2. He has developed client relationships with Beats by Dr. Dre, Google, Coca-Cola and Unilever amongst many others. Prior to R/GA, Matt worked at AKQA leading global campaigns for Nike Football and then on Nike Training Club, the fastest iOS app to reach 1M downloads.
He spent 8 years as Executive Producer at WCRS, where he set up the digital department and capability, integrating digital into wider campaigns, and pioneering the use of emerging advertising formats, creating several ‘firsts’ in the UK market for BMW, MINI and 118-118.
