Title | Quatre Contes de Grimm |
Brief | A combination of technology and poetry was used to launch this very high end jewellery collection. An interactive stroll in a magical castle led users through four Grimm fairy tales, which the visitor could explore while discovering different facets of the collection. The experience was designed for mobile and allowed localisation in 23 languages. An equally poetic social media campaign supported the project. |
Agency | altavia. disko |
Campaign | Quatre Contes de Grimm |
Advertiser | Van Cleef & Arpels |
Brand | QUATRE CONTES DE GRIMM Collection |
Posted | November 2018 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Digital |
Creative Director | T...as B....es Subscribers Only |
Creative Director | B...o A...t Subscribers Only |
Copywriter | Ma....eu V....nt Subscribers Only |
Art Director | M....eu Dr.....lt Subscribers Only |
Illustrator | Ch.....te G....ut Subscribers Only |
Production Company | W...er F..m Subscribers Only |