Valérie Depelchin

Valérie Depelchin

Head of Planning at MullenLowe France, Paris
Paris, France

About me

After graduating in Nanterre and La Sorbonne, Valerie obtained a Master of Arts’ degree at NYU (GSAS) while working as a personal shopper at Hermès.

She joined Y&R in 1999 to work as a strategic planning assistant on Orangina, Bourjois, Bouygues Telecom and Décathlon.
At JWT, she developed communication strategies for Kellogg’s, Unilever, Nestlé, Rolex and de Beers.

She later joined Lowe Paris to handle the strategic planning on Unilever, the French Road Safety and MAIF Insurance. She is now the strategic planning director of MullenLowe Paris in charge of developing brand platforms and communication strategies for Nespresso, KFC, Hyatt, AB InBev, etc. and has developed an expertise in branding and PR/social media activations.

Born and raised in Brittany, she stays attached to her home country where she regularly spends her holidays and she is proud to count Paysan Breton, D’Aucy and Triballat, three cooperative / family-owned Breton companies in the agency clients’ portfolio.

Positions

Directrice du planning stratégique
Libre MullenLowe
Paris, France
2007 - Present (17 years 10 months)
Après des études de lettres et de sémiologie à Nanterre et à la Sorbonne, Valérie obtient un Master of Arts à NYU (GSAS) tout en travaillant comme personal shopper pour Hermès. Elle entre ensuite au planning stratégique de Y&R, où elle travaille pour Orangina, Bourjois, Bouygues et Décathlon.Passée par JWT, où elle développe les stratégies de communication pour Kellogg’s, Unilever, Nestlé, Rolex et De Beers., elle rejoint finalement Lowe en 2007, où elle pilote les approches stratégiques de campagnes citoyennes, telles la Sécurité routière, Eco-Emballages, l’Ademe ou encore l’agence de la Biomédecine.Aujourd'hui directrice du planning stratégique de l’agence, elle est également en charge de Nespresso, KFC (et son cœur de cible jeune), ainsi que des sujets liés au actualités législatives ministérielles, comme la Loi Consommation pour le compte du Ministère de l’Economie. 
Account Manager
Wunderman Thompson
Boulogne Billancourt, France
1999 - 2006 (7 years)
Strategic planner assistant
VML
Levallois-Perret, France
March 1999 - November 1999 (8 months)
Assisted senior strategic planners.
Qualitative consumer focus groups, competitive reviews, creative brainstormings.
Cadbury Schweppes, Orangina, Bourjois, Bouygues and new business related topics.

Education

Master of Arts in Cultural studies

1997 - 1999 (2 years)
Activities and Societies: Graduate School of Arts and Sciences Master of Arts in cultural studies and sociology

DESS in Communication

1996 - 1997 (1 year)
Activities and Societies: l'atelier d'écriture du Procope Master's degree in semiotics

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